Director of Marketing, B2B

Squarespace is looking for a highly strategic and entrepreneurial Director of B2B Marketing to define and lead our go-to-market engine for the upmarket SMB segment. This is a senior leadership role for a marketing executive who understands how to reach engage and convert larger SMB merchants at scale using modern B2B marketing tactics.

You will be responsible for building a world-class demand engine that drives qualified pipeline fuels outbound sales motions and strengthens our brand presence across key verticals. With ownership across media spend demand generation account-based programs and sales partnership this role is a chance to architect and scale a marketing function from the ground up.

Reporting to the SVP of Commercial you will work cross-functionally with Sales Product Marketing and RevOps. Youll also have the opportunity to build and lead your own team shaping the future of B2B marketing at Squarespace. This role will work hybrid from our NYC Headquarters.

Youll Get To...

Define & Own the B2B GTM Strategy

• Develop and own a unified marketing strategy for acquiring and growing larger SMB merchants deeply aligned with Sales and Customer Success.
• Translate growth objectives into a roadmap of integrated campaigns across paid media brand content ABM lifecycle marketing and outbound sales support.
• Work to refine the Ideal Customer Profile to ensure long-term retention. Build verticalized playbooks narratives and ICP definitions that resonate with merchants across industries.
• Develop a position on the market defining messaging architecture and key value propositions. Build a long-term brand that is focused on providing value and avoids transactional interactions

Build & Scale a Demand Generation Engine

Drive Sales Alignment & Enablement

Refine the Infrastructure for Scale

Who Were Looking For

Benefits & Perks

Cash Compensation Range : $203500 - $327750 USD

The base salary for this position will vary based on job-related criteria including relevant skills experience and location among other factors.

In addition to the cash compensation above (which includes base salary and where applicable for eligible roles may include on-target commissions or overtime pay) Squarespace employees are eligible to be granted an option to purchase our common stock.

About Squarespace

Squarespace is a design-driven platform helping entrepreneurs build brands and businesses online. We empower millions of customers in more than 200 countries and territories with all the tools they need to create an online presence build an audience monetize and scale their business. Our suite of products range from websites domains ecommerce and marketing tools as well as tools for scheduling with Acuity and creating and managing social media presence with Bio Sites and Unfold. Our team of more than 1500 is headquartered in bustling New York City with offices in Dublin Ireland Aveiro Portugal and coworking spaces in the UK Netherlands and Australia. For more information about our company culture visit Commitment

Today more than a million people around the globe use Squarespace to share different perspectives and experiences with the world. Not only do we embrace and celebrate the diversity of our customer base but we also strive for the same in our employees. At Squarespace we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion national origin gender sex gender identity or expression sexual orientation age citizenship marital or parental status disability veteran status or other class protected by applicable law. We are proud to be an equal opportunity workplace.

#LI-Hybrid

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Required Experience :

Director

Key Skills

Crisis Management,Marketing,Public Relations,Fundraising,Media Relations,Constant Contact,Strategic Planning,Social Media Management,Team Management,Public Speaking,Wordpress,Writing Skills

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 203500 - 327750