Key Account & Retail Expansion Manager

Job Title : Key Account & Retail Expansion Manager – Dietary Supplements

About us :

OXYENERGY,a rapidly expanding DTC supplement brand with its U.S. branch based in Costa Mesa,CA, is on a mission to craft science-backed, content-native wellness products that strike a chord with the next generation of consumers.

Key Responsibilities

• Key Account Development
• Build and manage partnerships with major U.S. retailers (Walmart, Target, CVS, Walgreens, Costco, etc.).
• Lead Joint Business Planning (JBP) and negotiations covering distribution, shelf placement, trade spend, and promotional calendars.
• Collaborate cross-functionally to ensure new product launches and campaigns are executed seamlessly in key accounts.
• Specialty & Independent Channel Expansion
• Develop entry strategies for Vitamin Shoppe, GNC, regional supplement / pharmacy chains, and independent health food stores.
• Identify and onboard local mom-and-pop retailers as an early-stage distribution network.
• Build partnerships with distributors and brokers to accelerate long-tail penetration.
• Market Building & Execution (0–1 Stage)
• Design and execute Oxyenergy's first offline rollout strategy, prioritizing test regions and pilot accounts.
• Use existing internal resources (supply chain, marketing, influencer-driven demand) to secure initial listings and drive sell-through.
• Create scalable playbooks for retail expansion that can be replicated across regions.
• Analytics & Reporting
• Track sales performance by channel : ACV, market share, per-store sell-through, and ROI of trade promotions.
• Provide leadership with data-driven insights and actionable recommendations.

Qualifications & Requirements

Must-Have

Nice-to-Have