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Director, Marketing Services (Creative Lead)
Director, Marketing Services (Creative Lead)United Way of the Midlands • Omaha, Nebraska, USA
Director, Marketing Services (Creative Lead)

Director, Marketing Services (Creative Lead)

United Way of the Midlands • Omaha, Nebraska, USA
10 hours ago
Job type
  • Full-time
Job description

Organization : United Way of the Midlands

Job Title : Director Marketing Services

Department : Strategy Marketing

FLSA Status : Full-time Exempt

Location : Omaha NE (on-site)

About United Way of the Midlands :

Since 1923 United Way of the Midlands (UWM) has served the Omaha-Council Bluffs metro by bringing together the business government and not-for-profit sectors and raising money to support our communitys most impactful health and human service programs. UWMs funded programs and direct services including JAG Nebraska 211 and the Weatherization Assistance Program focus on four key areas to improve health and well-being for all build financial stability and strength help young people realize their full potential and address urgent needs today to advance a better tomorrow. At United Way we are committed to fostering integrity inclusion and responsibility across our work where all employees feel valued respected and empowered to bring their unique perspectives and experiences to the table.

UWMs Mission :

United Way of the Midlands UNITES our communitys CARING SPIRIT to build a STRONGER tomorrow.

Guiding Principles :

At United Way of the Midlands we

  • Build TRUST in everything we do.
  • Extend GRACE by thinking beyond ourselves.
  • Show GRIT by bringing it everyday.
  • Be OPEN to embracing others differences.
  • Actively ENGAGE by listening and sharing.
  • Live CURIOUSLY to learn constantly.

Director Marketing Services Summary :

The Director Marketing Services is the creative lead for the marketing services team working as a peer with colleagues to ensure a creative thoughtful and coordinated approach to marketing needs across the organization. Responsible for managing creative workflows providing strategic creative direction and offering hands-on support this individual helps ensure that projects move forward with clarity consistency and impact.

Collaboration is critical as marketing events operations and communications functions are managed by peer directors in the organization. This partnership across marketing operations and communications ensures that each project moves forward with clarity purpose and consistency. For its part this positions specific role is to guide how requests come to life through creative collateral digital design and video projects ensuring consistency.

Working across functions and departments the position ensures that all materials reflect UWMs brand essence meet quality standards and support organizational goals. The Director Marketing Services is a creative collaborative and detail-oriented team player with strong design / photo / video skills familiarity with digital and an understanding of how visual elements work together across channels and a clear grasp of how creative work fuels donor engagement and community impact.

After project intake from the Events and Operations Director this position takes the lead in :

  • Providing clear direction and context through creative briefs; establishing and enforcing brand guidelines
  • Assigning creative tasks and ensuring alignment with brand standards
  • Collaborating with teammates to deliver cohesive compelling materials that reflect UWMs tone message and timeline
  • Responsibilities :

    Creative Direction & Brand Consistency (50%)

  • Leads the execution of design digital and other marketing materials ensuring materials reflect UWMs brand essence visual identity and tone.
  • Provides design review and strategic direction to ensure a unified voice and visual presence across materials.
  • Develops clear concise creative briefs and brand guidelines that direct teams on how materials should look feel and function aligning with the intended audience and outcome.
  • Identifies needs and pro-actively develops branded assets across all campaigns and programs.
  • Facilitates manages and updates creative templates and tools to support efficient production.
  • Workflow Management & Project Execution (25%)

  • Serves as the point of coordination for design digital and multimedia marketing requests after intake is managed and assessed by operations.
  • Assigns creative tasks defines deliverables and clarifies timelines in collaboration with operations and events.
  • Monitors progress of active projects ensuring alignment with timelines quality standards and priorities.
  • Flags potential roadblocks early and works cross-functionally to keep projects on track.
  • Manages marketing services budget pro-actively and strategically maximizing and tracking inkind contributions
  • Design Support & Production (25%)

  • Provides hands-on graphic design / photo / video support stepping in to support high-volume periods and priority projects.
  • Collaborates with other contributors to fill capacity gaps and meet deadlines.
  • Ensures all designed materials meet UWM brand guidelines and accessibility standards.
  • Supervisory Responsibilities :

  • Supports constructive work-life prioritization to maintain team morale while delivering high-quality mission-driven work.
  • Builds leads and mentors a team of creative marketing professionals.
  • Oversees the daily workflow of the branding digital and design professionals.
  • Interviews hires and trains staff in the department.
  • Conducts timely and constructive performance evaluations.
  • Required Skills and Abilities :

  • Strong creative judgment with the ability to guide and produce high-quality materials that align with brand standards.
  • Comfort working in a fast-paced deadline-driven environment with flexibility to adjust plans when needed.
  • Excellent team management skills with the ability to manage multiple priorities timelines and deliverables.
  • Hands-on proficiency with Adobe Creative Suite proficiency with photo and video equipment with an eye for detail and visual consistency. Preferred experience or familiarity with marketing software like HubSpot.
  • Proven experience developing and interpreting creative briefs that translate strategic goals into clear actionable direction.
  • Effective communicator and team collaborator able to navigate feedback loops clarify needs and work constructively across departments.
  • Ability to see the big picture while managing the day-to-day details that keep projects moving forward.
  • Committed to supporting team cohesion work-life balance and a positive inclusive workplace culture.
  • Deep understanding of how creative services support fundraising donor engagement and community impact.
  • Ability to uphold brand standards while bringing fresh audience-centered ideas to the table.
  • Education and Experience :

  • Bachelors degree (required) from a four-year accredited college or university in marketing graphic design or similar field.
  • 7-10 years of related experience in graphic design strategic marketing branding photography or video.
  • At least five (5) years of supervision experience including leading a marketing and communications team composed of graphic design social media design and branding while guiding the strategic marketing of an organization.
  • Physical Requirements :

  • Prolonged periods of sitting at a desk and working on a computer.
  • Must occasionally lift and / or move up to 30 pounds.
  • Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
  • The noise level in the work environment is usually moderate.
  • Benefits :

  • Shared health dental and vision insurance
  • Generous 401(k) Retirement plan
  • Paid vacation and sick time
  • Employer paid life and disability insurance
  • Professional development assistance
  • Tuition reimbursement
  • How to Apply :

    Please submit your cover letter and resume to

    United Way of the Midlands isan equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law.

    Required Experience :

    Director

    Key Skills

    Marketing,Logo Design,Trello,Adobe Creative Suite,Martech,Adobe Photoshop,Social Media Management,Adobe Illustrator,Copywriting,Customer relationship management,Experience Design,Adobe Indesign

    Employment Type : Full Time

    Experience : years

    Vacancy : 1

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