Digital Campaign Specialist

Ampcus Inc. is a certified global provider of a broad range of Technology and Business consulting services. We are in search of a highly motivated candidate to join our talented Team.

Job Title : Digital Campaign Specialist

Location(s) : Malvern, PA

Job Description :

The Digital Campaign Specialist will be responsible for supporting and executing multi-channel digital campaigns in internal digital agency setting with a focus on quality, timeliness, and impact on the digital customer journey. This position ensures timely and high-quality execution of digital campaigns that encompass multiple drive-to channels : Search, digital and social advertising, email with clear and connected call to actions, and web-design implementation with content, creative execution and flow that deliver best-in-class customer experiences and promote preference and demand for our brand and products.

Reporting directly to channel head of the Digital Campaign Management team, this is an individual contributor role with strong multi-channel implementation, assembling, and coordination capabilities to bring client projects to fulfillment. This position creates large impact on customer experience and therefore impact on the continued value of our brand and business results.

This position will act as an interface between key account managers for business, marketing and communication, various digital channel, and social media teams.

Primary Duties and Responsibilities :

• Consults on customer journey development, channel mix and artifacts, campaign or event landing page set-up, email campaign creation and flow, media placement, keyword research organic and paid. Participates actively in campaign kick-off meeting, ensures complete understanding of campaign brief, intent, and details.
• Accountable for ensuring quality and searchability of content and coordination of artifact development, campaign coding, creation of landing and event pages (as appropriate), set up emails and flow, search ads, vanity URLs / redirects.
• Consults on content and creative execution for web, emails, search ads, of web within pre-designed templates. Answers channel-specific questions and recommends data-driven solutions based on best practices.
• Coordinates campaign launch; creates and publishes channel content and creative, landing and event pages, emails, activates digital ads as appropriate (search); conducts A / B testing for email, search ads and landing pages as appropriate; manages and delivers collected leads from campaigns and events to region or country CRM teams.
• Ensures campaign flow, roll-out and publishing of deliverables are met; ensures end-to-end assembly and quality of campaign implementation. Engages experts (SMEs) as appropriate to bring campaign to production. Ensures quality of customer interactions and promotes a best-in-class customer journey.
• Prepares and distributes campaign instructions package to countries that are part of the campaign roll-out, collects any country feedback or additional requirements, coordinates additional needs back to BA or region.
• Keeps attention on campaign results to capture and further apply best practices. Consults on optimization opportunities

Experience / Skills / Qualifications :

This position may suit you best if you are familiar with the below :

Must-have skills for this position :

Nice-to-have skills for this position :

Additional Information :

Ampcus is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veterans or individuals with disabilities.