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Specialist, Paid Social

Specialist, Paid Social

AmsiveNew York, NY, US
8 hours ago
Job type
  • Full-time
Job description

Job Description

Job Description

Who We Are

At Amsive, we're more than just a performance marketing agency; we're a team that thrives on collaboration and innovation. We offer a supportive environment where personal growth is just as important as professional development. We're a team of passionate individuals ready to tackle challenges, learn from one another, and drive results. We believe in empowering our team members, providing them with the tools they need to succeed, and trusting them to lead the way. With decades of expertise and a commitment to integrated solutions, we don't meet the industry standard; we're setting it.

If you're looking for a place where your work matters, a career path you can grow on your terms, and a team that's as invested in your success as you are, Amsive is for you. We offer a unique blend of flexibility, growth opportunities, and a culture that values each individual. Join us, and be part of the team ready to welcome, support, and grow with you.

  • We regret to inform you that currently, Amsive DOES NOT provide sponsorship opportunities.
  • This is a REMOTE position. Candidates can be located anywhere in US time zones. C andidates will be required to work ET or CT time zone.  New York Metropolitan area is a plus.

What we are looking for :

We are looking for a Specialist, Paid Social who will work on direct response, lead generation and e-commerce accounts in multiple verticals. The position reports to the VP, Social Media and may help support interns. Day-to-day tasks may include campaign creation, audience / targeting development, ad creation / iteration, tactic selection, performance reporting, and assisting with any other tasks necessary to meet campaign performance goals.

The successful candidate will contribute to Amsive's knowledge base by creating and sharing case studies, POVs and seminar / conference / webinar summaries. The candidate may also update our clients and agency partners on the success of active campaigns.

What you will be doing :

  • Being mapped to
  • complex clients in a supporting capacity, with an emphasis on daily tasks focused on but not limited to : reviewing creative, audience, & bidding performance; monitoring budgets for all active client campaigns.
  • Thinking of tests that have the potential to move the needle, and assisting with the implementation, tracking, and reporting on those tests.
  • Assisting with the development of creatives, tracking & reporting on their performance, and ideating new creative options to test.
  • Compiling detailed, easy-to-read reports; finding insights and suggesting solutions based on those reports; working with other departments and the clients to build new reports as necessary.
  • Controlling quality : ensuring all ads, budgets, settings, etc. are correct for each client
  • Staying informed of industry trends and best practices, focusing on how changes can help improve offerings to accounts, sharing knowledge with team members
  • Contributing proactively to corporate initiatives, process changes, and other duties as needed
  • Supporting internal + external narratives that articulate the pros and cons of various account structures and how they evolve over time to hit business objectives.
  • Participating in conversations relating to tactical strategy development i.e. full funnel media, platform expansion and cross channel integration(s) / areas of exploration
  • Can contribute heavily and own parts of execution for larger accounts (account builds, ad optimizations, develop a strategy for a specific goal within the account, launch a new platform, etc) with minimal supervision

    • Who you are :

  • High school diploma or GED equivalent required
  • 2-4 years’ experience with managing paid social advertising campaigns.
  • Impeccable attention to detail
  • Ability to own projects – making sure they get done correctly and on time
  • An inquisitive nature. You should be excited to check the data on all accounts each day and curious to find out the causes and effects of any data anomalies you spot
  • Ability to build ad campaigns in various user interfaces and editing tools
  • Ability to find the story within the data. Not just the “what,” but the “why”
  • Excellent attention to detail (we repeated this on purpose) and the ability to effectively multi-task in a deadline-driven atmosphere
  • Excellent written communication and interpersonal skills, with a desire to work as a member of a team
  • Laser focused on professional development and eagerness to attend learnings & trainings
  • Have a desire to become knowledgeable about AMSIVE’s full-service offerings, how our offerings can help the client hit their goals, and identify potential upsell opportunities

    • Nice to haves :

  • Understanding of testing principles and a disciplined approach to testing
  • Ability to understand the needs and desires of our clients' customers
  • Strong knowledge of Facebook Ads Manager, additional business manager experience / familiarity a plus (Meta, Snap, TikTok, Reddit, Twitter, Pinterest, etc.)
  • Familiarity with Google Analytics
  • Facebook Blueprint Certification preferred
  • Solid knowledge of MS Excel and Powerpoint applications, Google work products, and other common business tools. Slack and Asana a plus.
  • Product Catalog / Commerce Manager and Pixel knowledge across all major social platforms (Meta, Snap, TikTok, Reddit, Twitter, Pinterest, etc.)
  • Experience working with
  • complex accounts or brands

    • Complex accounts are those which the optimal strategy is multivariate due to business model or marketing mix. It is inclusive but limited to : Not straightforward Ecomm business model / sales cycle, having multiple brands under a parent company, diverse media mix (spending across multiple social platforms aside from Facebook and Google), subscription based model, does not use Facebook as the source of truth. Complex is not synonymous with average monthly media spend.

    Other Duties : Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.

    If you need any assistance seeking a job opportunity at Amsive, or if you need reasonable accommodation with the application process, please call (331) 318-7800.

    Amsive is proud to be an Equal Opportunity Employer. We are committed to building a supportive and inclusive environment for all employees.  It is Amsive’s continuing policy to provide equal employment opportunity and not to discriminate on the basis of race, color, religion, pregnancy or childbirth, marital status, national origin, ancestry or citizenship status, age, disability, sex, sexual orientation, gender identity, veteran status or any other characteristic protected by applicable federal, state or local laws. This policy applies to all aspects of employment, including (but not limited to) application for employment, recruiting, hiring, compensation, benefits, promotions and transfers, training, layoffs, rehires, termination of employment and all other terms and conditions of employment.

    As part of the Company's equal employment opportunity policy, Amsive will also take affirmative action as called for by applicable laws and Executive Orders to ensure that minority group individuals, females, disabled veterans, recently separated veterans, other protected veterans, Armed Forces service medal veterans, and qualified disabled persons are introduced into our workforce and considered for promotional opportunities.

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    Paid Social Specialist • New York, NY, US