eCommerce Digital Marketing SpecialistVirtualVocations • Springfield, Massachusetts, United States

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eCommerce Digital Marketing Specialist

VirtualVocations • Springfield, Massachusetts, United States

22 days ago

Job type

Full-time

Job description

A company is looking for an eCommerce Digital Marketing Specialist (REMOTE).

Key Responsibilities

Manage and execute Email and SMS content strategies, including monthly calendars and promotional support

Track and report KPIs for email and SMS campaigns, delivering insights for key meetings

Develop and activate CRM strategies for segmentation in email and SMS campaigns, while collaborating with internal teams and external vendors

Required Qualifications

Bachelor's degree in a related field

1+ years of digital marketing experience in relevant channels

Experience with Google AdWords, Google DV360, and Facebook Business Manager

Familiarity with Adobe Analytics, Google Analytics, or other reporting platforms is a plus

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Digital Marketing Specialist • Springfield, Massachusetts, United States

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