Field Marketing Manager, Industries

About the role We are seeking a seasoned Field Marketing Manager to lead the end-to-end execution of integrated field marketing programs for our enterprise industries segments and sales teams. In this high-visibility role, you will partner closely with sales leaders, account-based marketing leaders, partner marketing teams, and product marketing to design and execute programs that drive pipeline growth, accelerate deals, and deepen customer engagement.

Applying for this role is straight forward Scroll down and click on Apply to be considered for this position.

The ideal candidate will have 10–15 years of enterprise B2B field marketing experience, a track record of delivering measurable impact, and the ability to move quickly from strategic planning to tactical execution. Experience supporting multiple geographic and segment territories simultaneously is essential.

Responsibilities

Partner with sales teams to understand segment and regional priorities, account needs, and revenue targets, translating them into actionable field marketing plans.

Plan, execute, and measure field marketing programs across all Industry Segments, including executive dinners, account-specific events, industry-specific events, regional campaigns, and targeted account programs.

Manage 60-80+ events annually, including a mix of owned and third-party events, with potential for program expansion.

Build organizational processes and measurement frameworks to drive the operational success of your programs from pre-event to post-event.

Oversee follow-up campaigns, nurture programs, direct mail, and other field-specific sales enablement activities, leveraging content from product and solutions marketing.

Ensure programs align with overall field marketing strategy while adapting for regional nuances.

Collaborate with partner teams when necessary to execute joint field initiatives.

Track and report on program performance, providing data-driven insights to improve future initiatives.

Balance execution excellence with strategic thinking—identifying new opportunities to drive pipeline and deepen engagement.

You may be a good fit if you have

10–15 years of enterprise B2B field marketing experience, working for software / SaaS or cloud-based technology companies, with demonstrated success in program strategy, execution, and measurement.

Experience managing field marketing efforts across multiple U.S. geographic regions simultaneously.

Demonstrated and measurable impact of field marketing programs for senior enterprise personas with proven examples of driving pipeline, opportunities, and revenue.

Experience running executive field programs for senior executives at the VP+ and C+ level.

Industry verticalization experience : tailored and scaled field marketing programs targeting executives within specific verticals (e.g., Finance, Healthcare, Retail).

Proven ability to partner closely with enterprise sales teams to build and execute impactful programs.

Strong understanding of enterprise sales cycles, account-based marketing, and field marketing best practices.

Demonstrated ability to work in a fast-paced, high-growth environment with minimal oversight.

Excellent project management skills; able to run multiple programs concurrently while meeting deadlines.

Exceptional communication and relationship-building skills.

Strong candidates may also have

Experience in AI / ML

Experience in event management and execution at both owned and third-party industry events

Experience building ABM and field programs selling technical products targeting senior enterprise personas within technical domains

Logistics

Deadline to apply :

None. Applications will be reviewed on a rolling basis.

Compensation :

The expected base compensation for this position is USD 200,000 – 255,000, with a total compensation package including equity, benefits, and potential incentive compensation.

Education requirements :

At least a Bachelor's degree in a related field or equivalent experience.

Location :

Hybrid policy requires time in office; some roles may require more time in our offices.

Visa sponsorship :

We sponsor visas where possible and will make reasonable efforts to assist with visa processes if an offer is made.

Equal opportunity Anthropic is an equal opportunity employer. We welcome applicants from diverse backgrounds and do not discriminate on the basis of any protected status. We encourage you to apply even if you do not meet every listed qualification.

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