Social Media Specialist

About Fat Brain ToysAt Fat Brain Toys, we believe in the power of play! As one of the nation’s leading specialty

toy brands, we design, create, and curate toys that inspire curiosity, creativity, and lifelong

learning. We’re looking for a creative, organized, and strategic Social Media Specialist to

join our marketing team. If you want to help shape how millions of parents and kids

experience Fat Brain across social platforms, this could be your next great adventure!

Position Overview

The Social Media Specialist will oversee all aspects of Fat Brain Toys’ social media

presence—from strategy and content creation to community engagement and even

influencer partnerships. This role is ideal for someone who loves blending creativity with

strategy, thrives in a collaborative environment, and can bring a playful yet polished touch

to every post. If you love filming, editing, jumping on trends, turning product moments into

thumb-stopping content, and building community… you’re in the right place!

Key Responsibilities :

Content Strategy & Planning

Develop and execute engaging platform-specific social strategies across all active

platforms, including Facebook, Instagram, TikTok, Pinterest, YouTube, LinkedIn,

and Amazon.

Plan, organize, and maintain a content calendar that aligns with marketing

campaigns, seasonal initiatives, and brand messaging.

Spot and jump on relevant pop-culture trends that matter most to our target

audience and make Fat Brain feel timely and fun.

Collaborate closely with the marketing and design teams to ensure cohesive

storytelling and on-brand visuals.

Continuously research and test new formats, tools, and social best practices.

Content Creation & Publishing

Create, film, and edit high-quality short-form video content (largely for TikTok and

Reels).

Write and publish daily posts, stories, and updates across social channels.

Coordinate in-store and / or warehouse photography or video needs and attend

select store and trade events to capture live content.

Curate and repurpose user-generated content to share on our social media and use

in other marketing channels.

Support product photo / video shoots and capture social media-specific content.

Bonus : Comfortable being on camera, recording voiceovers, or directing on-camera.

moments.

Community Management & Engagement

Monitor and respond to messages, comments, and mentions with brand-right

personality.

Foster a positive, playful, and loyal Fat Brain community.

Assist with influencer outreach : vet creators, coordinate samples, manage

communication, and track results.

Provide occasional support for LinkedIn when needed (brand announcements).

Analytics & Optimization

Track and analyze social media performance metrics to measure growth,

engagement, content effectiveness, and ROI.

Provide monthly performance reports and insights to inform future content

strategies.

Adjust posting schedules and creative approaches based on data-driven learnings.

Cross-Functional Collaboration

Work with the eCommerce team to support Amazon Posts, Amazon Live, and other

marketplace needs.

Update Link in Bio tools and ensure a clean user experience.

Assist in organizing digital assets within Widen (training provided).

Support general marketing tasks including sample fulfillment and coordination for

media opportunities.

Experience and Skills :

Bachelor’s degree in Marketing, Communications, or a related field.

Professional experience managing brand social channels preferred.

Strong understanding of platform trends, algorithm behavior, and what makes

content perform.

Proficiency with social scheduling tools (e.g., Meta Business Suite, Later,

Hootsuite) and basic video editing apps (e.g., CapCut, Canva, Adobe Express).

Excellent written communication and storytelling skills with an eye for playful,

brand-right content.

Highly organized and able to manage multiple projects and deadlines at once.

Comfortable working on-site, being on camera, and creating content in real

environments (warehouse, offices, retail, events).

Passion for creativity, community, and—of course—play!

Salary Range : Perks & Benefits

Competitive salary and full benefits package.

Collaborative and creative work environment.

Opportunity to make an impact on a growing national toy brand.

Occasional toy testing (yes, it’s part of the job!).