CEO / President

CEO / President

About the Company

Innovative oral care line focused on nourishing the oral microbiome

Industry

Retail Health and Personal Care Products

Type

Privately Held

Employees

1-10

About the Role

We’re a profitable, founder-led CPG brand with strong product-market fit. Our founders drive product and vision. What we need is a disciplined operator who can run and scale the business with precision.

This is not a “visionary-only” role. It’s operational ownership, discipline, and execution—combined with the strategic judgment to prioritize growth.

Your job is to own the company, build the operating system, lead the team, and keep the founders focused only on the highest-leverage decisions.

You are the senior-most executive in the company. All teams report to you. You report to the founders / board.

• Own the company’s P&L, cash flow, and growth strategy
• Build and enforce the company’s operating cadence : meetings, reporting, accountability
• Translate high-level vision into quarterly operating plans with clear deliverables
• Lead and scale the senior team—hiring, coaching, and addressing underperformance directly
• Run weekly ops meetings with a tight agenda : key metrics, blockers, decisions
• Deliver monthly financial check-ins : cash on hand, forecast, margin, burn rate
• Manage supply chain, 3PLs, Amazon ops, and COGS through systems and owners—not one-off firefighting
• Build dashboards to track real-time performance, cash flow, and fulfillment KPIs
• Align marketing, product, finance, and customer support around shared KPIs
• Set hiring priorities based on financial modeling and growth needs
• Bring clear, efficient requests to founders and board for input—monthly or quarterly

You

Nice-to-have : experience in wellness or regulated CPG (Prop 65, FDA, Amazon policies).

This Role Exists To

Travel Percent

Less than 10%

Functions

Skills