Demand Generation Manager

Job Title : Demand Generation Specialist

Employment Status : Full-time

Office Hours : Monday - Friday, hybrid schedule

Location : Boston, Massachusetts

Compensation : Competitive base + equity options

The role

This is your chance to take Ketryx’s demand engine to the next level by accelerating the adoption of AI at the heart of our marketing programs — deepening AI-driven workflows and scaling their impact at a critical inflection point for the company. Backed by a $39M Series B and a rapidly expanding sales team, you’ll design and execute programs that don’t just generate leads but create predictable, high-quality pipeline that fuels six-figure deals. You’ll own initiatives across the full funnel — improving conversion rates, launching multi-channel campaigns, applying AI to scale execution and sharpen targeting, and driving measurable growth that leadership and the market will see.

At Ketryx, you’re joining an AI-native company that puts AI at the center of everything we do — including marketing. From architecting integrated campaigns that break into target accounts, to running high-visibility webinars, to managing paid media and trade publication partnerships, you’ll harness AI as a core part of your toolkit — combining it with operational rigor and creative experimentation to maximize impact. By analyzing funnel performance and optimizing spend, messaging, and conversion paths, you’ll shape an AI-powered demand engine that drives growth in one of the most dynamic and meaningful sectors in tech — helping life sciences companies bring safer, faster, and more innovative products to patients worldwide.

Responsibilities

• Design and launch integrated campaigns that drive awareness, engagement, and pipeline
• Plan, produce, and deliver webinars end-to-end — shaping content, managing timelines, and ensuring flawless promotion and execution that convert attendees into qualified opportunities.
• Manage and optimize paid media and trade publication partnerships, overseeing creative and deliverables to maximize reach, ROI, and influence in the market.
• Build and refine website conversion paths — including landing pages, forms, and nurture flows — that reliably turn interest into sales-qualified pipeline.
• Analyze and report on funnel health and campaign performance, delivering actionable insights and partnering with Sales and BDRs to ensure fast, effective follow-up.
• Experiment and innovate with AI-driven approaches to campaign execution, targeting, and optimization to keep Ketryx’s demand engine ahead of the curve.
• Drive organic social strategy and execution by creating and amplifying content for the Ketryx company page and supporting thought leadership for executives

Required Skills

Preferred Skills

What We Offer

Ketryx is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances

Ketryx is saving and improving lives by making medical software safe and reliable. We empower software teams building medical applications to create safe, secure, and compliant products used by patients and providers worldwide. We believe that, by automating much of the documentation and quality processes, teams will be able to produce safer and more innovative medical software faster.

Ketryx is at the forefront of helping teams incorporate AI / ML into medical software and that’s why we need you!

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