Creative Media Planner, Performance Marketing (San Francisco) at Chime San Francisco, CA

Creative Media Planner, Performance Marketing

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About The Role

We’re looking for a Creative Media Planner, Performance Marketing to join our dynamic growth marketing team. In this role, you’ll be responsible for creating and executing high-impact, performance-driven creative strategies and launching assets that deliver measurable results. You will partner with cross-functional teams to ensure that Chime’s direct response media creative and campaigns align with our broader marketing objectives, while constantly optimizing the creative strategy based on performance learnings and insights. With experience in performance marketing, creative strategy and comms planning, you will play a critical role in shaping the creative strategy that fuels our paid media performance. You will be the primary point of contact between Chime’s growth marketing and creative teams, collaborating to align creative best practices, in-market insights, and strategic messaging. This role requires a strong testing mindset, ability to proactively identify new opportunities, generate hypotheses, and translate insights into bold new creative directions. You’ll take requests from channel leads and from strategic marketing partners to develop a pipeline of creative assets that can be tested and scaled across multiple digital marketing channels. Your work will play a key role in shaping business decisions, driving Chime’s growth, and deepening our connection with customers. You’ll bring empathy and creativity to how we show up for members, helping them better understand, access, and benefit from Chime’s financial tools. The base salary offered for this role and level of experience will begin at $103,680 and up to $144,000. Full-time employees are also eligible for a bonus, competitive equity package, and benefits. The actual base salary offered may be higher, depending on location, skills, qualifications, and experience.

In This Role, You Can Expect To

• Lead the development of performance marketing strategies for marketing campaigns across all digital channels (paid social, search, affiliate, native, audio and direct mail). Generate quarterly and annual creative roadmaps and get alignment from senior marketing leaders.
• Support new product launches and key Go-To-Market initiatives by developing and executing creative assets to support campaigns across all paid channels in partnership with media planners and marketing strategists.
• Develop and manage the roadmap for all paid creative assets, ensuring advanced planning and alignment with company priorities, new messaging, and iterations of top-performing creative.
• Coordinate with leads from all paid channels to gather their creative needs and execute a rhythm of iterations of creative assets for always-on media campaigns.
• Lead weekly brainstorming session with key internal creative team members, agency partners and media strategists to develop an ongoing cadence of new creative messages and assets for testing.
• Partnering with data analytics, channel leads, and Chime’s web team, understand best practices and top converting pages for our paid campaigns. Iterate, develop new pages, and A / B test paid landing pages in coordination with key campaigns with the goal of driving efficient user enrollment and direct deposit.
• Partner with Compliance and Legal teams to ensure all assets follow regulatory guidelines. Track asset progress through the approval process and deliver final approved versions to channel leads for launch.
• Use media performance and marketing analytics to uncover what’s resonating with audiences, identify creative optimization opportunities, and translate insights into new creative that drives better results across paid channels.
• Provide direction and support to internal teams and external agencies, ensuring creative assets meet performance goals and align with Chime’s brand guidelines.
• Monitor campaign performance and deliver actionable insights to leadership on key metrics such as acquisition, retention, and lifetime value.

To Thrive In This Role, You Have

A Little About Us

At Chime, we believe that everyone can achieve financial progress. We created Chime, a financial technology company, not a bank, on the premise that core banking services should be helpful, easy, and free. Through our user-friendly tools and intuitive platforms, we empower our members to take control of their finances and work towards their goals. We’re a team of problem solvers, dreamers, and builders with one shared obsession : our members. From day one, Chimers have worked tirelessly to out-hustle and out-execute competitors to bring our mission to life. Their grit and determination inspire us to work harder every day to deliver the very best experience possible. We each bring an owner’s mindset to our work, refusing to be outdone and holding ourselves accountable to meet and exceed the highest bars for our teams, our company, and our members. We believe in being bold, dreaming big, and taking risks, while also working together, embracing our diverse perspectives, and giving each other honest feedback. Our culture remains deeply entrepreneurial, encouraging every Chimer to see themselves as stewards of our mission to help everyday Americans unlock their financial progress. We know that to achieve our mission, we must earn and keep people’s trust so we hold ourselves to the highest standards of integrity in everything we do. These aren’t just words on a wall—our values are embedded in every aspect of our business, serving as a north star that guides us as we work to help millions achieve their financial potential. Because if we don’t—who will?

What We Offer

We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals. We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, veteran status, among others.

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