Vice President, Telehealth Marketing

Vice President, Telehealth Marketing

About the Company

Expanding telehealth company

Industry

Hospital & Health Care

Type

Privately Held

About the Role

The Company is seeking a VP of Telehealth Marketing to spearhead the development and execution of a comprehensive marketing strategy for its expanding telehealth business. The successful candidate will be responsible for leading both local and national campaigns, with a focus on digital marketing within the cash-pay telehealth sector. This hands-on role requires a data-driven individual with a strong background in acquisition funnels, conversion metrics, and performance optimization. The VP will also be tasked with integrating AI and data-warehouse capabilities to enhance tracking and attribution, as well as shaping the consumer journey to improve UX and conversion rates.

Applicants for the VP of Telehealth Marketing position at the company should be highly data literate, with the ability to analyze performance metrics and make data-driven decisions. A strong technical marketing background is essential, including experience in vendor oversight, funnel optimization, and mobile UX. The ideal candidate will have a deep understanding of consumer acquisition, lead generation, and cash-pay telehealth conversion metrics, and an entrepreneurial mindset with a proactive approach to building and improving systems. The role demands a self-starter who is comfortable operating under KPI-driven expectations and is ready to take on the challenge of building a scalable marketing structure for long-term growth. Experience in digital innovation agencies, growth-stage tech, health, or telehealth brands is preferred, and the candidate must be prepared to sign a non-compete agreement upon hire.

Travel Percent

Less than 10%

Functions

• Marketing