Performance Creative Manager

Job Description

MUST HAVE 3 YEARS MINIMUM EXPERIENCE AT A SUPPLEMENTS OR CPG BRAND THAT SELLES ONLINE AND DOES $100M

Salary Range : $85,000–$110,000 annually

Role Overview

The Performance Creative Manager will lead the strategy, creation, and optimization of all performance-driven creative for paid social channels — with a primary focus on Meta (Facebook / Instagram) video ads. This role owns the full creative lifecycle from ideation to execution, producing 30–50 high-performing video assets per month that align with growth goals and brand storytelling.

The ideal candidate is both a creative strategist and a hands-on content maker — someone who can generate ideas, direct shoots, edit videos, and interpret data to continually refine what works. Based in Austin or Portland, this individual will collaborate in-studio with cross-functional teams to bring the founders’ creative vision to life and deliver measurable business impact through performance-driven storytelling.

This is a full-time, salary, exempt position..

Key Responsibilities

Creative Strategy & Ideation

• Translate business objectives and founder direction into innovative Meta ad concepts.
• Develop creative frameworks for testing hooks, storylines, visuals, and calls to action.
• Stay ahead of cultural trends, platform shifts, and emerging AI tools to inform creative
• direction.

Video Production & Execution

Performance Analysis & Optimization

Collaboration & Leadership

Travel Requirements

Occasional travel may be required for studio sessions, campaign shoots, or team offsites.

Supervisory Responsibilities

May oversee freelance editors or content creators on a project basis.

Qualifications and Experience

Physical Requirements

Must be able to exert up to 15 pounds occasionally. This role involves primarily sitting, but may include brief periods of standing or walking during studio shoots.