Job Description
Job Description
Description : JOB SUMMARY
The Sales Enablement & Brand Manager directly supports and enhances the agency’s sales and retentioninitiatives. This role is responsible for maintaining key processes in our sales funnel as well as management of short-term projects.
This role flexes to meet the changing needs of the agency, focused in areas including :
- The “Gilroy Kernan & Gilroy” Brand
- Content Strategy & Creation
- Social Media Platform Management
- Data Hygiene
- Project Management
- Internal Communication & GKG Team Experience
Success of this role is measured by its primary functions :
Communication! / No SurprisesEliminating / overcoming any obstacles that stand in the way of achieving the defined objectivesDelivering the results agreed to for all projects – fully “crossing the finish line”Quality and brand alignment of all content and materials.The GKG Brand
Ensure consistent and compelling brand messaging across all materials and platforms.Maintain brand guidelines to ensure uniformity in the tone, style, and presentation of all communications.Identify opportunities to enhance the brand in alignment with agency objectives.Ensure brand alignment for all branded materials and “gifts” (pens, folders, clothing, etc.)Content Strategy & Creation
Note : the specifics of this part of the role will be determined by the strengths of the individual (i.e. if the team member is strong in graphic design but not copy editing, we will “fill the gap” another way).
Collaborate with Sales Leader to develop content strategies that supports sales and growth initiatives.Plan content themes and topics based on market trends, customer insights, and sales goals.Write, edit, and produce high-quality content, including emails, blog posts, case studies, whitepapers, presentations, client testimonials, press releases, and social media posts.Collaborate with graphic designers and content creators to produce multimedia content.Coordinate agency response to approved Request For Proposal submissions (rare).Ensure all content is aligned with brand guidelines, tone, and messaging.Ensure all content complies with industry regulations, copyright laws, and company policies.Manage content review and approval process to maintain quality and consistency.Social Media Platform Management
Manage and monitor all social media engagement.Develop and maintain a content calendar to ensure a consistent and timely flow of content across all channels.Data Hygiene
Support the administration and optimization of the Sales Force platform to ensure data accuracy and effective usage.Provide training and support to the sales team on Sales Force best practices and new features.Identify and solve for gaps in client and prospective client communication data.Project Management
Ensure clear goals & deliverables for all projects.When applicable, get approval for the budget / spend prior to implementing.Communication! / No SurprisesEliminate / overcome any obstacles that stand in the way of achieving the defined objectivesDelivering the results agreed to for all projects – fully “crossing the finish line.”Internal Communication & GKG Team Experience
Support leadership team in key internal communication initiatives such as :Forcing Vertical Growth (Monthly)Agency-Wide Summits (Twice a Year)Open Enrollment (Annual)Ad Hoc “Far From Ordinary Team Experience” InitiativesWORKING GENIUS
GKG incorporates the learnings from “Working Genius” in how we get things done throughout the organization.
This role is unique in that elements of it can be adapted to meet the strengths of the individual in the seat.
Therefore, there is not one “ideal” profile. However, the team member MUST have the Working Genius of“tenacity.” If tenacity is a “Working Frustration,” it is unlikely the team member will succeed in this seat.
Wonder Invention Discernment Galvanizing Enablement Tenacity
TENACITY
People with the Genius of Tenacity are task-oriented and love to take things across the finish line. They ensure a project is going to have the impact it’s supposed to have and lives up to agreed-upon standards. They don’t respond to the emotional appeal of the galvanizer, but to the need to see the work completed. They get joy and energy from checking off a box on the “to do” list.
Requirements :
To be successful at GKG, team members must possess our CORE VALUES
far from ordinaryteam-first mentalityalways seeking growthmake it happenchange is opportunitywork smartexcellence every timeAdditionally, the following standards must be met
Bachelor’s degree or equivalentMust attain and maintain all applicable New York State insurance license(s)Must attain and maintain all agreed upon certifications and designationsWillingness to participate in self-development classesMust be comfortable in an electronic environment with strong computer skillsStrong working knowledge of Microsoft Suite (Word, PowerPoint, Excel, etc.)Proficiency in using Sales Force or similar CRM platformsStrong understanding of social media strategies and platformsAbility to work independently and collaboratively in a fast-paced environmentAbility to adapt to shifting prioritiesStrong organizational skillsExcellent verbal and written communication skillsExcellent people skills and ability to work well in a team environmentWhen physical presence is required at GKG’s primary work location OR a client location, must report once given adequate noticeOccasional travel may be required for training and conferences. (rare)REMOTE WORK & TRAVEL
This position is eligible for GKG’s “Work Where Is Best” policy (see full policy details). GKG reserves the right to deny or revoke remote work privileges at their own discretion.
All GKG policies (i.e., data security, confidentiality, etc.) are the same regardless of where the work is being done. Position requirements and responsibilities do not change regardless of where the work is being done. Expectations around professionalism, communication, work output, and customer service are the same. Expectations around travel do not change regardless of where the work is being done. If a team member’s physical presence is required at GKG’s primary work location OR a client location, he or she is expected to report once given adequate notice.
SUPERVISORY RESPONSIBILITIES
This position does not include any direct supervisory responsibilities.
EQUIPMENT, MACHINES AND SOFTWARE USED
Ability to utilize word-processing and spreadsheet software, presentation software, sales pipeline software, and agency management software.
MENTAL AND VISUAL REQUIREMENTS
Close mental and visual attention required to perform work dealing primarily with preparing and analyzing data and figures, performing account work, using a computer, and / or extensive reading.
PHYSICIAL ACTIVITIES AND REQUIREMENTS
Ability to stoop, reach, sit, stand, walk, pull, lift, use fingers, grasp, feel, talk, hear, and perform repetitive motions. Ability to exert up to 20 pounds of force occasionally, and / or up to 10 pounds of force frequently, and / or a negligible amount of force constantly to move objects.
ENVIRONMENTAL CONDITIONS
None : There is no exposure to adverse environmental conditions (such as in a typical office or administrative work).
EMPLOYER'S DISCLAIMER
All requirements are subject to possible modification to reasonably accommodate individuals with disabilities.This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to follow any other job-related instructions and to perform any other job-related duties requested by their supervisor. Furthermore, the company reserves the right to add to or revise an employee's job duties at any time at its sole discretion.This document does not create an employment contract, implied or otherwise, other than an “at will” employment relationship.