Marketing Director (US Remote)

Director Of Growth

The Director Of Growth Is Responsible For Leading A Full-Funnel Growth Strategy Across The Customer Lifecycle, Covering Both Acquisition And Retention (The Full Bowtie Funnel). This Role Ensures Alignment Across Marketing, Sales, And Customer Success, With A Focus On Measurable Business Outcomes. Operating With Scrum Agile Marketing Practices, The Director Of Growth Will Lead A High-Performing Team To Deliver Consistent, Sustainable Growth.

This Leader Will Own And Optimize The Use Of HubSpot As Our Primary Crm And Marketing Automation Platform, Driving Campaign Performance, Funnel Visibility, And Operational Scale.

Key Responsibilities

• Design, Launch, And Optimize Multi-Channel Campaigns (Call Campaigns, Snail Mail, Email, Events, Content) To Attract And Convert Target Audiences - Not Too Focused On A Particular Channel That They Avoid Other Changes.
• Partner With Sales Leadership To Align On Buyer Personas, Messaging, And Lead Qualification Criteria.
• Build And Maintain Nurture Sequences, Scoring Models, And Workflows In HubSpot To Ensure Timely And Qualified Handoffs To Sales.
• Monitor Funnel Performance, Identifying And Addressing Drop-Offs Between Mql ? Sql ? Opportunity.
• Manage External Resources (Designers, Copywriters, Paid Media Partners) As Needed To Support Campaign Execution.

HubSpot Marketing Hub Ownership

Content & Brand Strategy

Collaboration & Continuous Improvement

What You're About

Required

Preferred

Key Performance Indicators (Kpis)

Mql Volume, Quality, And Velocity

Sql And Opportunity Conversion Rates

New Customer Acquisition Cost (Cac)

Sprint Velocity And Marketing Team Throughput

Funnel Performance And Attribution Tracking Within HubSpot

Core Competencies : 1. Strategic Mindset

Definition : Seeing Ahead To Future Possibilities And Translating Them Into Breakthrough Strategies.

Key Behaviors Include :

2. Drives Results

Definition : Consistently Achieving Results, Even Under Tough Circumstances

Key Behaviors Include :

3. Manages Complexity

Definition : Making Sense Of Complex, High-Quantity, And Sometimes Contradictory Information To Solve Problems.

Key Behaviors Include :

4. Optimizes Work Processes

Definition : Knowing The Most Effective And Efficient Processes To Get Things Done, With A Focus On Continuous Improvement.

Key Behaviors Include :

5. Builds Effective Teams

Definition : Building Strong-Identity Teams That Apply Their Diverse Skills And Perspectives To Achieve Common Goals

Key Behaviors Include :

6. Demonstrates Self Awareness

Definition : Using A Combination Of Feedback And Reflection To Gain Productive Insight Into Personal Strengths And Weaknesses

Key Behaviors Include :

7. Tech Savvy

Definition : Anticipating And Adopting Innovations In Business-Building Digital And Technology Applications

Key Behaviors Include :

What You Will Love About Us.