Fundraising Marketing Specialist

Description

Our culture and core values are brought to life by our culture. In the Y, we strive to live our cause of strengthening communities with purpose and intentionality every day. We are welcoming : we are open to all. We are a place where you can belong and become. We are genuine : we value you and embrace your individuality. We are hopeful : we believe in you and your potential to become a catalyst in the world. We are nurturing : we support you in your journey to develop your full potential. We are determined : above all else, we are on a relentless quest to make our community stronger beginning with you.

POSITION SUMMARY

Are you inspired by the power of impact stories to spark generosity? Are you passionate about blending marketing and philanthropy to make a lasting community impact? Can you translate mission and impact into compelling campaigns that move people to give?

The Marketing Specialist advances the YMCA of South Hampton Roads' mission by developing and implementing comprehensive marketing and communications strategies that inspire philanthropy and deepen donor engagement. Reporting to the Chief Experience Officer and working closely with the Chief Development Officer, this role ensures that the Y's mission, values, and community impact are communicated in ways that strengthen both a culture of giving and broader community engagement.

While this role will initially emphasize the expansion of the YMCA's philanthropic presence, the Marketing Strategist will also collaborate with membership, program, and association-wide teams to provide support for general marketing strategies—ensuring consistent, mission-driven messaging across all audiences.

This leader bridges the work of the Development and Marketing departments, ensuring donor-centered storytelling, campaigns, and events effectively communicate impact, while also contributing to the Y's overall marketing and public support goals.

DIVISION OF DUTIES

• 40% – Fundraising Brand Strategy & Campaigns : Develop and execute comprehensive branding and marketing strategies that strengthen YSHR's fundraising presence.
• 30% – Storytelling & Impact Communications : Lead impact storytelling initiatives across digital, print, and events to enhance public support goals.
• 20% – Channel & Content Management : Guide philanthropic content creation for web, email, social, print, and other platforms to engage donors and community supporters.
• 10% – Data & Market Insight : Monitor campaign performance, donor engagement metrics, and marketing trends to inform strategies and improve outcomes.

ESSENTIAL FUNCTIONS

Fundraising Branding & Marketing

Storytelling & Impact Communications

Strategy & Collaboration

Campaign & Event Marketing

Digital Engagement & Content Creation

Analytics & Continuous Improvement

QUALIFICATIONS

PREFERRED ATTRIBUTES

WORKING CONDITIONS

PHYSICAL REQUIREMENTS

ACCOUNTABILITY

Accountable for completion of assigned goals as measured by the number of people served, cause driven measures, service satisfaction scores, operating results, and supervisor evaluation of assigned duties. Continuation of employment is contingent upon receipt of satisfactory results to meet minimum requirements of the position. The requirements may include background check, drug test, driver's license record, CPS, and / or criminal background check.

Additional drivers license check, CPS, criminal background check, alcohol, and / or drug testing may be required to be processed in the future in order to meet and / or maintain the requirements of this position.

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