Senior Product Marketing Manager

Job Description

Job Description

12twenty is the leading platform for employers to connect with elite early career professionals. Our community includes millions of students, recent graduates, and alumni from top business schools, law schools, and universities around the world. We take pride connecting our community of candidates with recruiters from top companies across industries. Come join our fast growing organization!

Senior Product Marketing Manager

About the Role

12twenty is seeking a Senior Product Marketing Manager to build and lead a world-class

product marketing function. You'll be the connective tissue between product, marketing, sales,

and customer success, owning how we interface with the market, launch new products, enable

our go-to-market teams, and tell compelling stories that resonate with universities and

employers alike.

You'll operate at both strategic and executional levels, helping us scale our messaging, sharpen

our positioning, and turn our unique data and platform capabilities into powerful narratives that

drive adoption, pipeline, and customer value.

What You'll Do

Positioning & Messaging

• Own and evolve the core messaging platform for 12twenty across segments

(universities, employers, alumni).

ICPs and personas.

Go-to-Market Strategy & Execution

AI features, and employer-focused offerings.

success metrics.

network.

Sales & Customer Enablement

talking points).

the funnel.

messaging.

Market & Customer Intelligence

across segments.

development to guide strategy.

What Success Looks Like

adopted across marketing, sales, CS, and product.

Who You Are

platforms or HR / edtech.

narratives and influencing cross-functional stakeholders.

Why Join Us?

At 12twenty, we're building the intelligence-driven platform that helps students launch

meaningful careers and employers connect with top talent. With a loyal customer base,

strong product foundation, and new innovations always releasing, this is a unique

opportunity to shape the next chapter of our growth along with the products, brand, and

message that gets us there.

Annual compensation range : Up to $180,000

The annual compensation range for this position is listed above. This salary range is an estimate, and the actual salary may vary based on company compensation practices, job related skills, depth of experience, relevant certifications and trainings, in addition to geographic location.

In addition to the range below, US employees are eligible for equity. Employees in this position are also eligible to participate in the Company's standard benefit programs, which currently include the following : medical, dental, and vision benefits, 401(k), and paid time off.

Benefits & Perks :

12twenty is an enterprise level talent acquisition platform connecting the world's largest employers with students and alumni from top business schools and other graduate level institutions. The market for talent, especially highly qualified talent, continues to grow more and more competitive. 12twenty's unique position as the connection between students, schools, and employers has fueled our rocketship growth. Come be part of our journey!

12twenty offers competitive salary and stock options and an amazing team to innovate and collaborate with. We love what we do, we embody a passion for continuous improvement, and we support each other to be excellent!

Check out a video from a recent user conference : https : / / vimeo.com / 254762533