Overview
Be inspired. Be rewarded. Belong. At Emory Healthcare.
At Emory Healthcare we fuel your professional journey with better benefits valuable resources ongoing mentorshipand leadership programs for all types of jobs and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide :
- Comprehensive health benefits that start day 1
- Student Loan Repayment Assistance & Reimbursement Programs
- Family-focused benefits
- Wellness incentives
- Ongoing mentorship development and leadership programs
- And more
Work Location : Atlanta GA
Description
The Director of Media Relations develops and leads integrated and strategic media relations initiatives to advance Emory Healthcares mission and vision across the enterprise.Reporting to the Vice President of Media Relations the role is responsible for generating positive and innovative story ideas and content highlighting Emorys clinical advances research breakthroughs and inspiring patient profiles.The Director will oversee a team of media relations professionals all working to position Emory Healthcare as a national leader in health care and academic medicine.The ideal candidate has strong experience working in the media / journalism and in media relations public relations / communications or another similar role managing high-performing teams and media relations campaigns.Leadership and Management :Develop shape and execute comprehensive media relations initiatives and plans to support the systems institutional priorities for its hospitals outpatient clinics and service lines
Mentor and lead a team of media relations professionals who provide strategic support to Emory Healthcares service lines departments and divisionsAlign and promote Emory Healthcares strategic goals and values across local regional and national media platformsCounsel senior leaders / management teams regarding impacts of working with the media and benefits of storytellingCollaboration Communication and Integration :Collaborate and integrate with marketing internal communications government relations and other Emory Healthcare and Emory University departments to develop high-impact media campaigns showcasing unique first only stories that set Emory Healthcare apart from others
Ensure that all media relations plans support the key objectives in growing business and that content is consistent with the overall Emory Healthcare brandCollaborate with in-house multimedia video and photography team to advance storytelling and support high-priority events and strategic initiativesMaintain open and effective communication with all stakeholders both internally and externallyTactical Responsibilities :Cultivate strong working relationships with local regional and national news media outlets
Be familiar with and train regularly on system-wide crisis communications protocols and preparedness plansWrite edit and distribute press releases pitches media advisories and other content for mediaProvide media training to physicians staff and leaders to instill confidence in on-camera presence for interviews and other speaking engagementsOperational Excellence :Coordinate and supervise on-site media and production company shoots including interviews b-roll and photos to ensure minimal disruption to clinical activities
Frequently monitor local regional and national news media content news cycles and health care trendsMaintain familiarity with various media outlets locally regionally and nationally to keep abreast of trends and market dataMINIMUM QUALIFICIATIONS :
Bachelors degree in a marketing / communications discipline such as journalism mass communications English public relations marketing political science or a related fieldMinimum eight (8) years of experience working in journalism communications marketing media relations public relations or crisis managementSkills :
Proven leadership experience managing and developing high-performing teamsDemonstrated success advising executive leadership and developing integrated media relations strategiesPreferred Experience :
The ideal candidate has demonstrated success in leading successful media relations communications public relations or similar teams preferred as well as success in implementing media relations strategies and campaigns for large organizationsIndividual must have a strong understanding of how news media organizations operate with time spent working as a journalist preferredJOIN OUR TEAM TODAY! Emory Healthcare (EHC) part of Emory University (EUV) is the most comprehensive academic health system in Georgia and the first and only in Georgia with a Magnet designated ambulatory practice. We are made up of 11 hospitals-4 Magnet designated the Emory Clinic and more than 425 provider locations. The Emory Healthcare Network established in 2011 is the largest clinically integrated network in Georgia with more than 3450 physicians concentrating in 70 different subspecialties.
Additional Details
Emory is an equal opportunity employer and qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability protected veteran status or other characteristics protected by state or federal law.
Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. To request this document in an alternate format or to request a reasonable accommodation please contact Emory Healthcares Human Resources at . Please note that one weeks advance notice is preferred.
Required Experience :
Director
Key Skills
Revenue Cycle Management,Marketing,Public Relations,Algebra,MailChimp,Media Relations,Social Listening,Relationship Management,Customer relationship management,Medicare,Public Speaking,Writing Skills
Employment Type : Full-Time
Experience : years
Vacancy : 1
Monthly Salary Salary : 4 - 4