Admissions and Marketing Director (Long Term Care)

Job Description

Job Description

Admissions & Marketing Director

Meadowbrook Care Center is a trusted skilled nursing facility dedicated to providing quality care for our residents. We are seeking a driven and compassionate Admissions & Marketing Director  to lead our admissions process, strengthen community partnerships, and support census growth.

Position Overview :

The Admissions & Marketing Director is responsible for overseeing the admissions process, developing strong referral relationships, and leading marketing initiatives that promote our services. This role is both internal and external—requiring a balance of community outreach, relationship building, and close collaboration with facility leadership.

Key Responsibilities :

Build and maintain referral relationships with hospitals, physicians, senior organizations, and community groups.

Conduct outside sales calls and educational outreach to grow inquiries and expand referral sources.

Provide information and guidance to potential residents, families, and referral partners in a professional and compassionate manner.

Work closely with the Administrator, Director of Nursing, and department heads to ensure smooth admissions and appropriate placement.

Coordinate and train in-house staff to assist with inquiries, tours, and admissions paperwork.

Monitor census trends, inquiries, and admissions activity; prepare required tracking and reporting.

Support facility marketing efforts by assisting with brochures, press releases, and community advertising.

Stay informed on Medicare, Medicaid, managed care, and industry regulations that impact admissions.

Qualifications :

Sales, marketing, or community relations experience required (healthcare setting preferred).

Clinical background strongly preferred (RN, LVN, EMT, etc.).

Previous healthcare admissions or marketing experience highly desirable.

Strong communication, presentation, and organizational skills.

Knowledge of reimbursement programs (Medicare / Medicaid / Managed Care) preferred.

Proficient with computers and reporting systems.

Self-motivated, goal-oriented, and able to work independently.

Must be comfortable with community travel and networking.

Formal sales or marketing training a plus.

Why Join Meadowbrook Care Center?

Work in a supportive and collaborative environment.

Make a direct impact by helping residents and families navigate care decisions.

Be part of a mission-driven team focused on quality and compassion.

If you are passionate about healthcare, enjoy building community relationships, and thrive in a fast-paced environment, we’d love to hear from you!