Vice President, Integrated Marketing

Vice President, Integrated Marketing

About the Company

Top-tier financial services company

Industry

Financial Services

Type

Public Company

About the Role

The Company is seeking a Vice President of Integrated Marketing to spearhead the strategic development and execution of cross-channel marketing initiatives. The successful candidate will be tasked with driving brand awareness, customer engagement, and revenue growth through cohesive and measurable marketing efforts that align with the brand vision and business goals. Key responsibilities for this role include leading the development of an integrated marketing strategy, ensuring the alignment of marketing campaigns across various media, and overseeing the end-to-end execution of integrated marketing campaigns. The VP will also be responsible for team and agency management, fostering a data-driven culture, and using market research and analytics to refine messaging and targeting. Applicants for the Vice President of Integrated Marketing position at the company should have a minimum of 12 years of experience in marketing, with at least 5 years in a senior leadership role in integrated marketing. The role requires a candidate with a proven track record in leading cross-functional marketing teams and executing complex, multichannel campaigns. A deep understanding of brand strategy, media planning, digital marketing, and content development is essential. The ideal candidate will be adept at setting and measuring campaign KPIs, managing budgets, and optimizing for ROI. Strong leadership skills, the ability to mentor a high-performing team, and experience in managing external agencies and vendors are also key qualifications for this position.

Travel Percent

Less than 10%

Functions

• Marketing