Sales and Business Development Manager

Strategic Account Development Manager

The position will lead strategic account development and drive revenue growth across the horticulture vertical, leveraging SATO's advanced labeling solutions and printing technologies with a strong emphasis on inkjet printing technologies. This role demands a seasoned professional with strong knowledge of channel and direct sales, demonstrated success in go-to-market strategy execution, ability to engage prospects through multiple channels (trade shows / onsite visits), and in-depth inkjet printing knowledge to drive customer engagement, lead generation, and solution development.

Duties & Responsibilities

Develop and manage account strategy to increase penetration and sales as follows :

• Identify emerging customers and establish relationships with key channel partners, growers, and retailers in the horticulture sector.
• Provide insights into market trends, competitor offerings, and product applications within horticulture.
• Analyze sales data, customer trends, and competitive intelligence to inform strategy.
• Conduct regular business reviews with key customers and channel partners.
• Partner with internal teams (Product, Marketing, Support) to develop and execute targeted go-to-market strategies.

Barcode Label & Printer Solutions Development :

Quoting and Solution Customization :

Qualifications :

Bachelor's degree in Business, Marketing, or related field.

Minimum five (5)+ years of experience in technical or solution-based sales within labeling, printing. Horticulture industry experience preferred.

Strong technical knowledge of inkjet printing systems / technology and its applications in horticultural labeling.

Demonstrated success managing strategic accounts and complex sales cycles.

Experience designing and implementing go-to-market strategies.

Strong analytical and negotiation skills.

Experience in both direct and channel sales environments.

Excellent verbal, written and client-facing communication skills.

Functional working knowledge of CRM software, databases, and tools.

Awareness of industry's latest technology trends and applications.

Ability to think strategically and implement resulting action items.

Advanced troubleshooting and multi-tasking skills.

Proficiency in Microsoft Office

Physical Demands :

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Work Environment :

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Travel Requirements :

Up to 50% (customers, trade shows, SATO locations).

Other Duties : Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.