Ecommerce Manager

Founded in 2008 by Los Angeles native Jeff Abrams, Rails has grown from a small label - started with just a single hat - into a full collection of women's and men's apparel. Sold at top international retailers and worn by a loyal following of celebrities and tastemakers, the brand has come to define a new classic heritage and relaxed sensibility. Rails is sold in 30 countries by more than 1000 retailers, including its own flagship stores in New York, San Francisco, Newport Beach, Paris, London and Amsterdam.

Summary :

Rails is seeking an Ecommerce Manager to manage the Rails Ecommerce site and lead frequent ecommerce related projects. This role will be responsible for strategy execution, performance, and optimization for Rails.com and its international sites.

The Ecommerce Manager reports to the VP of Ecommerce.

Key Responsibilities :

Partner with the VP of Ecommerce to ideate and develop e-commerce strategies that drive online sales and improve conversion rates

Review site daily to deliver elevated, best-in-class experience; ensure site is an accurate reflection of Brand strategy and is QA-ed daily

Deliver quality solutions in a timely manner to drive online revenue growth

Collaborate with cross-functional teams to deliver short- and long-term tactics that elevate the end-to-end customer experience across all E-Commerce stores

Oversee UX / UI and web development, implementing features, and optimizations to continuously improve user experience, engagement, and conversion rates of multiple international sites

Own the implementation of new 3rd party tools and relationship management with 3rd party vendors, apps and agencies

Manage and implement Shopify themes including content, product creation, content and page management

Develop and manage reporting for all online sales channels, including site KPIs, customer experience, opportunities, and strategies to achieve sales growth while minimizing customer friction

Analysis of current ecommerce metrics and KPIs to advise on project prioritization

A / B testing ideation and reporting, competitive landscape reporting, and compiling results / trends in site performance

Support stakeholder requests and troubleshooting from cross-functional teams : marketing, customer service, warehouse, IT, etc.

Additional responsibilities as required

Requirements :

Bachelor's degree with 4+ years of relevant experience in an Ecommerce or omni capacity

3+ years experience with Shopify Plus with strong understanding of full Shopify ecosystem, including Shopify themes, apps, liquid template language and development languages (HTML and CSS)

Experience integrating and managing 3rd party tools / vendors as a part of the total tech stack, I.E. Klaviyo, Nosto, etc.

Thorough understanding of customer behaviors, trends and industry best practices

Very strong organizational and analytical skills with a high attention to detail are an absolute must for this role

High proficiency in Excel

Experience with Google Analytics, Adobe Analytics or similar analytics programs

Understanding and interest in the contemporary fashion space

Effective written and oral communication skills

Experience with international e-commerce a plus

Experience with paid media a plus

Collaborative by nature; ability to build and maintain strong relationships with cross-functional partners

Ability to efficiently prioritize a demanding workload and adapt to changing priorities and responsibilities

Must be able to maintain a presence at our Los Angeles office four days a week

Rails is committed to providing equal employment opportunities and building a diverse workplace in all its forms and considers candidates without regard to race, color, religion, age, gender identity, sexual orientation, national origin, disability status, veteran status or any other characteristic protected by applicable laws. As an equal opportunity employer we welcome and consider all qualified applicants.