Social Media Advertising Strategist (Remote US) Job at Abe in Denver

Overview Social Media Advertising Strategist (Remote US) — Abe is a specialized consultancy focused exclusively on social media advertising. We are a hub for innovative strategies, helping clients leverage the full power of LinkedIn, Meta and more to reach, engage, and convert their target audiences. This role reports to the Associate Director and is a crucial part of the social media team. This position has the opportunity to be on the ground floor of a fast-growing specialty agency.

This role is designed for a Senior Social Media Strategist who will work directly with mid-market and enterprise clients, communicating results, creating custom strategies, and executing Paid Media deliverables. The role focuses on creating high-performing LinkedIn strategies for B2B businesses.

Roles & Responsibilities Oversee and lead a collection of Social Media accounts

Serve as direct support to client contacts

Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements

Build strategies for clients each quarter

Create, maintain, and optimize budgets for paid media campaigns

Deeply understand client positioning and unique value propositions

Confirm lead routing is accurate within a CRM

Be responsible for personal productivity and utilization

Collaborate with Associate Director to ensure internal and client goals are achieved

Understand the value of Programmatic campaigns

Drive cross-sells, upsells and referrals via client relationships and professional network

Execute and optimize advertising campaigns within LinkedIn including ad copywriting, TAM development, and targeting to maximize ROI

What You Offer 2+ years experience at a performance / digital marketing agency, supporting B2B clients

Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads

Understanding of LinkedIn Ad Units (e.g., conversation ads, document ads, CTV)

Proficiency with advertising platforms / tools such as LinkedIn Campaign Manager, Zoominfo, 6Sense

Strong grasp of paid principles : keyword research, ad copywriting, bid management, optimization

Ability to analyze campaign performance with Google Analytics / GA4, Excel, or similar

Ability to drive results and measure via OCT

Experience with audience segmentation by tier, job title, etc.

Proven success with mid-market or enterprise accounts

Ability to translate strategy into data-driven storytelling

Problem-solving mindset; competitive and curious

Keep up-to-date with industry trends and opportunities for growth

Ability to organize, prioritize and manage multiple projects

Quality-obsessed and consumer of advertising with integrity

Willingness to travel to visit clients approximately once per year, as needed

What Success Looks Like Embodiment of Abe core values in interactions

Manage approximately five mid-tier and enterprise accounts

Meet / exceed department KPIs, including client NSMs and Client Satisfaction scores

Build client trust and renewals through strong relationships

Cross-sell services aligned with client goals

Clear communication of results with client contacts and executives

Strong decision-making for strategic direction of accounts

Benefits Salary : annual base range $70,000-$80,000 USD with potential for bonus eligibility; actual salary may vary based on compensation practices and experience

Medical, dental, vision, disability, and life insurance for you and your family; 100% employer-paid plan for you and 50% employer contribution for dependents

Additional benefits to support the whole person : mental health resources, fitness programs, fertility support, and more

Time Off : Unlimited PTO (2-week minimum), Paid Company Holidays, Your Birthday Off, End of Year Recharge, Paid Parental Leave

Traditional and Roth 401(k) with a 3% company match

Annual bonus based on tenure

Work Environment As a remote-first company, you’ll be able to work from anywhere in the US, with optional access to Abe offices. Global opportunities are available where there are established operations; work authorization and residence in the country are required for global locations. This role operates remotely with collaboration via Zoom and Slack. Requires a laptop, internet access, and ability to work in a stationary position for extended periods. Reasonable accommodations available upon request.

To apply or inquire about accommodations, contact careers@directiveconsulting.com.

Additional Information Abe values People First and is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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