Sales Development Representative / SDR for Real Estate Investment

Job Description

Job Description

Job description :

Primior Holdings is a vertically integrated real estate investment and development firm managing over $2B in assets. We develop, manage, and raise capital for projects ranging from luxury mixed-use to tokenized real estate offerings.

We’re growing fast—and looking for a high-performing SDR Specialist to drive outreach and fill the CEO’s calendar with qualified investor, developer, and partner meetings.

Role Overview :

As our Sales Development Representative, your primary responsibility is to generate and qualify leads, then book appointments directly into our calendar. You’ll work closely with the CEO and investor relations team to engage warm and cold prospects via :

• Cold Email
• Cold Calling
• Outreach
• Inbound Lead Follow-Up

This is an outbound-focused role, not just handling inquiries—you must be proactive, organized, and results-driven.

If you have the ability to handle closing calls, that’s a plus and opens the door to a larger role (and higher commissions).

Key Responsibilities :

Build and maintain a qualified lead list (investors, brokers, developers, JV partners)

Send personalized cold emails and messages via or CRM tools

Make cold calls to warm up leads and set discovery calls

Follow up on warm leads and inbound interest

Schedule appointments directly into executive calendars

Keep CRM and lead tracking systems up to date

Collaborate with marketing to align outreach with campaigns

You’re a Fit If You :

Have 1–2 years experience in outbound sales, appointment setting, or B2B prospecting

Communicate clearly and confidently (both written and spoken English)

Are comfortable with cold outreach across multiple channels

Are organized, consistent, and can work independently

Have experience using tools like Instantly, Clay, Apollo, GoHighLevel, or Sales Navigator

Bonus : Familiarity with real estate, capital raising, or investor relations

Compensation :

Hourly base (DOE) + performance bonus per booked qualified call

Commission opportunities if you’re able to close

Flexible remote work

Long-term opportunity with room to grow into a closing or capital-raising role

To Apply :

Please submit a short cover letter answering :

What experience do you have booking appointments via cold outreach?

What outreach tools or CRM platforms have you used?

Have you ever closed deals or taken sales calls beyond appointment setting?

Job Types : Full-time, Part-time, Contract

Benefits :

401(k)

Dental insurance

Employee discount

Flexible schedule

Health insurance

Paid time off

Vision insurance

Shift :

Day shift

Supplemental Pay :

Commission pay

Performance bonus

Yearly bonus

Education :

High school or equivalent (Required)

Experience :

Appointment Generation : 3 years (Required)

Prospecting : 3 years (Required)

E-mail prospecting : 3 years (Required)

Lead Gen : 3 years (Required)

Cold calling : 3 years (Required)

Sales : 3 years (Required)

Real Estate Sales : 3 years (Preferred)

Ability to Commute :

Irvine, CA 92614 (Required)

Work Location : In person

Company Description

Primior is an innovative real estate asset management firm based in Southern California, specializing in real estate development, with over $2 billion in assets under management. Our mission is to democratize access to real estate investing by leveraging technology, transparency, and education. We develop, manage, and tokenize institutional-grade real estate projects, making them accessible to all.

We believe real estate is the world’s greatest asset class, and everyone deserves the opportunity to own a piece of it.

Our mission is to make institutional-grade real estate investing accessible to all.

Our company culture is built on three core values : Ownership, Coachability, and Relentlessness. We take full responsibility for our work, stay humble and open to growth, and pursue excellence with unwavering drive. These values aren’t just ideals—they are the standard for how we hire, operate, and win together. At Primior, we’re building a team of accountable, curious, and unstoppable individuals who treat the business like their own and help others rise with them.

A Publicly Traded Leader

As a publicly traded company, we offer investors exclusive access to premium real estate assets, combining expert market insight with strategic growth opportunities.

Welcome to Primior – Where Vision Meets Excellence.

Company Description

Primior is an innovative real estate asset management firm based in Southern California, specializing in real estate development, with over $2 billion in assets under management. Our mission is to democratize access to real estate investing by leveraging technology, transparency, and education. We develop, manage, and tokenize institutional-grade real estate projects, making them accessible to all.\r\n\r\nWe believe real estate is the world’s greatest asset class, and everyone deserves the opportunity to own a piece of it.\r\n\r\nOur mission is to make institutional-grade real estate investing accessible to all.\r\n\r\nOur company culture is built on three core values : Ownership, Coachability, and Relentlessness. We take full responsibility for our work, stay humble and open to growth, and pursue excellence with unwavering drive. These values aren’t just ideals—they are the standard for how we hire, operate, and win together. At Primior, we’re building a team of accountable, curious, and unstoppable individuals who treat the business like their own and help others rise with them.\r\n\r\nA Publicly Traded Leader\r\nAs a publicly traded company, we offer investors exclusive access to premium real estate assets, combining expert market insight with strategic growth opportunities.\r\n\r\nWelcome to Primior – Where Vision Meets Excellence.