Lead Lifecycle Manager

Lead Lifecycle Manager

Sundae's mission is to help homeowners get the best outcome when selling a house that needs some love. For too long, the process of selling outdated and damaged houses has been difficult for sellers. Local property investors often capitalize on homeowner distress to purchase houses cheaply and resell them for huge profits. Sundae is changing that by putting more of those profits back in the hands of homeowners. We've built a data-driven model to predict when sellers will need our help, a best-in-class sales and marketing team to reach them, and a trusted brand that drives organic growth through word of mouth and referrals. With scale and efficiency, we're able to redistribute economic value to sellers, offering the most competitive price and becoming the largest buyer of homes that need love in the United States.

We are a Tier 1 Venture Capital backed company with product-market fit, scaling revenue, and a massive addressable market opportunity. Our team is composed of seasoned leaders from real estate and marketplace businesses and with significant high-growth company experience (Airbnb, Dropbox, Chime, LendingHome). Joining Sundae means being part of the team that's bringing compassion and transparency to the business of helping homeowners sell in their time of need. If you're driven by making a positive impact on people's lives and want to support our mission, we'd love to hear from you.

Role Overview

We're seeking a strategic, detail-oriented Lead Lifecycle Manager to oversee the journey of inbound leads from first touch to conversion. This cross-functional role sits at the intersection of marketing, sales, and data, with a focus on pipeline analysis, process optimization, and performance visibility.

Your primary objective is to monitor, diagnose, and improve the performance of leads through the funnelidentifying where they stall, why they drop off, and how we can re-engage them more effectively. As the connective tissue between demand generation and revenue realization, you'll deliver actionable insights that help shape our go-to-market strategy and ensure we capitalize on every qualified opportunity.

This is a high-impact, hands-on role ideal for someone with strong analytical chops, operational savvy, and a proactive mindset.

Key Responsibilities

Lead Funnel Strategy & Monitoring

• Analyze inbound lead performance across lifecycle stages and identify conversion gaps or friction points.
• Evaluate lead quality by source / channel and share actionable insights with sales and marketing leadership.
• Monitor and enhance lead scoring, routing, and assignment processes to drive higher conversion efficiency.
• Collaborate with the Data team to refine dashboards and improve visibility into funnel and pipeline metrics.

Lead Nurture & Acceleration

Sales & Marketing Alignment

Marketing Operations & Systems

Who You Are

Why Sundae