Salesforce, Inc. is hiring : Sr. Director, Creative, Brand Awareness in Chicago

About our team

The Global Brand & Creative team within Marketing is responsible for our brand and marketing creative. From building brand awareness campaigns to designing experiences like Dreamforce, our multi-faceted team does it all. We are a collection of designers, copywriters, strategists, PMs, and more, whose sole purpose is to bring the brand to life across our incredible portfolio of work.

About this role

It’s no secret that Salesforce is on a bullet train headed for continuous growth. We are at the forefront of the technology world stage, our product development is unwavering, and our potential is boundless. As the expansion continues to explode, it is even more critical now than ever that we focus on delivering a seamless, consistent, and clear experience to the market. To keep that growth momentum, we need to make sure that we meet our prospective customers where they are - delivering the right message, in the right place, at the right time.

That’s where you come in. We are looking for an inspired Copywriting Leader to join our growing internal agency and partner with our creative leads and marketing partners to bring our brand awareness campaigns and programs to life. Reporting into the Creative Director, you will be challenged to ideate and problem-solve against key marketing briefs. You will help to craft and tell the Salesforce story through a variety of channels and mediums, always advocating for the brand and taking pride in beautiful, inspiring and consistent work.

The right person for this role will be an inspired and passionate copywriter, and a highly-motivated individual that has the experience, ability and drive to manage multiple projects and work seamlessly with cross-functional teams across the company.

What you will do

Work closely with the Creative Lead and teams on conceptual development, ideation and execution across key marketing briefs

Develop messaging frameworks that meet project KPIs; test and iterate when necessary

Work cross functionally with key marketing leads to present creative concepts and solutions against briefs

Apply a deep industry knowledge and a keen understanding of different audience types to be able to write thoughtful and relevant copy across a variety of channels and mediums

Help to establish and apply the Salesforce voice and tone across all work; ability to guide other writers / project owners on the voice and tone

Ensure the consistency of the brand and highest quality of copywriting across all projects

Create, concept, inspire others, and roll up their sleeves while bringing creative ideas to life; can deliver and receive feedback

Ability to think big while operating at the lowest level of detail

Must be a self starter while being comfortable working with teams, freelancers, agencies, and production partners

What experience you have

BA or BFA in Copywriting or related field

Extraordinary writing skills

World-class portfolio of work

12+ years experience in copywriting in a creative agency or client-side group; B2B / tech experience is a plus

10+ years experience in marketing work with best in class portfolio

Hands-on expertise in developing creative solutions and campaigns across all mediums : advertising, film, websites, mobile and graphic design, Corporate ID, interactive, social campaigns, content marketing and events

Outstanding presentation skills and proven ability to produce and pitch world-class strategic presentations to all levels of an organization

Passion for copywriting, language, and creative direction

Experience managing marketing and editorial projects; experience in scriptwriting for video and voice a plus

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