AVP, Integrated Account-Based Marketing (ABM)

Chubb is seeking a highly analytical and strategic Account-Based Marketing (ABM) and Omni-Channel Growth leader who will spearhead the integration of ABM and Omni-Channel strategies through the design, execution, and governance of our ABM+ engagement engine across the commercial insurance business. In this role, you will own the programs and platforms that power how we identify, segment, and connect with independent agents, brokers, and end clients.

This is a mission-critical role that blends data-centric account-based digital marketing leadership with deep technical execution in email marketing, audience strategy, and customer journey orchestration. You will manage a lean, high-performing team while partnering with marketing leaders and business stakeholders to drive pipeline impact, reduce message fatigue, and deliver more personalized, relevant experiences throughout the marketing funnel.

You will work cross-functionally to implement audience segmentation and governance within our Customer Data Platform (CDP), develop and monitor lead scoring models, and scale high-performance email programs that balance lifecycle marketing, nurture, and ABM initiatives.

This role can sit in our New York, NY, Jersey City, NJ, Whitehouse Station, NJ or Philadelphia, PA offices.

Key Responsibilities

Demand Generation and Revenue Creation :

• Design, implement, and optimize omni-channel demand generation programs (e.g., paid media, SEM, social, email marketing, content marketing, and ABM) to generate high-volume and high-quality quotes
• Actively partner with other North America Digital Marketing Team channel owners, Business Line partners, and Marketing Agencies to ensure that campaigns are designed holistically, maximizing an omni-channel approach across Paid, Owned, and Earned with end-to-end measurement and optimization
• Lead the strategic direction and execution of our enterprise email marketing programs, including lifecycle, nurture, ABM, and trigger-based campaigns, optimized for agent and broker engagement across funnel stages.
• Lead the establishment, socialization, and management of omni-channel and email campaign pipeline and calendar, in concert with business partners, to ensure consistent seamless alignment of Marketing activities to business goals
• Build and scale ABM campaigns targeting key brokers, and strategic distribution partners, using intent data, firmographics, and behavioral insights to create immediate engagement, quote action, and to drive revenue
• Design and revise omni-channel campaign calendar to balance always-on, evergreen awareness and consideration programs complemented by high-intent, high-action insight-driven, quote-producing campaigns
• Oversee agency / contractor partnerships and manage internal contributors in the production and execution of email and omni-channel paid campaigns
• Balance evergreen email campaign schedules with high-intent, insight-driven initiatives, ensuring consistent market presence while responding to strategic opportunities.

Audience Insights and Targeting :

Performance Metrics and Collaboration :

Preferred Qualifications :

Additional Skills :

The pay range for the role is $100,000-$182,600. The specific offer will depend on an applicant’s skills and other factors . This role may also be eligible to participate in a discretionary annual incentive program.  Chubb offers a comprehensive benefits package, more details on which can be found

on our careers website

Chubb is a world leader in insurance. With operations in 54 countries, Chubb provides commercial and personal property and casualty insurance, personal accident and supplemental health insurance, reinsurance, and life insurance to a diverse group of clients. The company is distinguished by its extensive product and service offerings, broad distribution capabilities, exceptional financial strength, underwriting excellence, superior claims handling expertise and local operations globally.

At Chubb, we are committed to equal employment opportunity and compliance with all laws and regulations pertaining to it. Our policy is to provide employment, training, compensation, promotion, and other conditions or opportunities of employment, without regard to race, color, religious creed, sex, gender, gender identity, gender expression, sexual orientation, marital status, national origin, ancestry, mental and physical disability, medical condition, genetic information, military and veteran status, age, and pregnancy or any other characteristic protected by law. Performance and qualifications are the only basis upon which we hire, assign, promote, compensate, develop and retain employees. Chubb prohibits all unlawful discrimination, harassment and retaliation against any individual who reports discrimination or harassment.