Associate Director, Marketing

Associate Director, Us-Marketing, Hiv Ceel Field Execution Strategy

Our company has been committed to advancing science for the treatment and prevention of HIV for more than 35 years. Our rapidly growing HIV Business Unit consists of 3 inline products, a product currently under review by the FDA, and an active research pipeline.

We are currently recruiting for Associate Director, U.S. Marketing, Community and Ecosystem Engagement Lead (CEEL) Field Execution for HIV. This is an exciting opportunity for a passionate and customer-focused marketer to join our team in the fight against HIV / AIDS by acting as a strong leader and the conduit for sharing and partnership across the brand team and HIV sales organization.

The CEEL Field Execution Associate Director will report to the Director, PMO HCC / AHP who oversees the Consumer and Allied Health Professional marketing teams. This CEEL Field Execution point will focus on driving field execution of brand strategy for our HIV products through close collaboration with the, Customer Agile Team, CEEL Leadership, Sales Planning, Learning & Development, and Brand Communications. This role will work to understand customer engagement effectiveness through data analytics and enabling the flow of critical customer insights back into the organization to evaluate performance and diagnose areas of opportunity.

Key Responsibilities of the role will include, but are not limited to :

• Lead customer engagement and execution activities aligned to brand strategy
• Partner with the CAT and CEEL Leadership in all aspects of preparation, planning and ongoing integration related to product promotion, customer engagement and execution
• Collaborate with CEEL Field and L&D to identify and prioritize training and development
• Lead field-based segmentation and targeting activities, tactical plan development, and KPI implementation / monitoring
• Leverage customer insights and engagement data to maximize execution
• Responsible for the development of execution resources
• Establish and maintain ongoing bi-directional communication between CEELs and brand team to ensure continuous integration, support sharing of relevant insights, and ultimately, maximize customer engagement efforts
• Plan, coordinate, and lead brand team engagements with CEEL field (meetings, strategy reviews and training calls, etc.)

This position will further enhance leadership skills that are essential for various aspects of product management including strategy and extended team opportunities, ability to build alignment across diverse teams, and problem-solving skills. Candidates must demonstrate strong collaboration across the brand and extended teams to achieve effective execution of the developed strategy.

Education Minimum Requirements

Required Experience and Skills

Preferred Experience and Skills

Required Skills :

Preferred Skills :

As an Equal Employment Opportunity Employer, we provide equal opportunities to all employees and applicants for employment and prohibit discrimination on the basis of race, color, age, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status, or other applicable legally protected characteristics. As a federal contractor, we comply with all affirmative action requirements for protected veterans and individuals with disabilities.

U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, Monday - Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

The salary range for this role is $139,600.00 - $219,700.00. This is the lowest to highest salary we in good faith believe we would pay for this role at the time of this posting. An employee's position within the salary range will be based on several factors including, but not limited to relevant education, qualifications, certifications, experience, skills, geographic location, government requirements, and business or organizational needs.

The successful candidate will be eligible for annual bonus and long-term incentive, if applicable.

We offer a comprehensive package of benefits. Available benefits include medical, dental, vision healthcare and other insurance benefits (for employee and family), retirement benefits, including 401(k), paid holidays, vacation, and compassionate and sick days.

Requisition ID : R374087