Vice President, Director, Data and Analytics

Vice President, Creative Data And Analytics

Digitas Health is the Agency of Now : the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers. With offices in Philadelphia, New York, San Francisco, and London, it is a member of the worlds largest healthcare communications network, Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A., the worlds third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

The Vice President, Creative Data And Analytics will serve as an expert in brand and overall analytics strategy. You will also extend your knowledge on data strategy and storytelling by exploring new opportunities, identifying new solutions, new platforms, etc. In conjunction with data technology and data strategy, the Vice President, Creative Data And Analytics defines and innovates our approach to data / client / strategy problems through improved processes, partnerships, and data integration. We are looking for someone with more experience on the strategic side of things.

Responsibilities

Data Analysis

• Deep understanding of complex business issues and high-level understanding of technical needs
• Performs highly complex work activities
• Contributes to the implementation of policy, strategy & reporting innovation
• Looks for new ways to drive analytical and strategic excellence
• Expands our way of thinking - Looks for new ways to approach client / brand / internal problems and needs
• Brings innovative approaches to process, deliverables and general customer / client needs
• Looks for implications outside of agency / category that drive fresh thinking and inspiration
• Examines the entire ecosystems for insights.
• Partners with other capabilities and analytical teams to evolve our way of thinking to grow and identify performance requirements and implement best practices.
• Stays on top of industry trends and spots whats next
• Inspires new ways of thinking across DNA and other strategic capabilities

Data Intelligence & Narrative Development

Project Management

People Management

Qualifications

10+ years of work experience with analytics and optimization platforms

10+ years of business experience in marketing consulting, advertising or interactive

Pharmaceutical Agency experience REQUIRED

Expertise within the digital environment and in aligning marketing strategies with business needs

In-depth knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)

Excellent written, oral communication and presentation skills

Experience managing and coordinating multiple projects across internal teams

Proven leadership record with strong client relationship skills

Strong familiarity with the digital environment

Four-year degree (with a business focus such as Statistics, Economics, Finance or Marketing)

Masters degree (preferred)

Proficiency in Microsoft Office + Adobe Suite Experience a plus

Candidate must be open to travel as needed

Additional Information

Our Publicis Groupe motto Viva La Diffrence means were better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off. If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. Compensation Range : $130,000 - $175,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. All your information will be kept confidential according to EEO guidelines.