Senior Public Relations Coordinator (Williams Sonoma brand)

About the Team

The Public Relations Department oversees Williams Sonoma and Williams Sonoma Home brands. As a team, we are passionate about our products, partnerships, programs, and most importantly, our people.

Our job is to amplify brand storytelling through earned media, support content creation, and build and support strategic brand partnerships and collaborations. Our team serves as internal and external brand champions, forming strong relationships with cross-functional teams to deliver exceptional results for our brands.

About the Role

The Senior Public Relations Coordinator will support the management of media relations, partnerships, and collaborations for both the Williams Sonoma and Williams Sonoma Home brands.

Responsibilities

• Respond to incoming photo and product requests, interview requests, partnership opportunities, and product submission requests
• Secure hi-res images from various cross-functional partners and provide to print and online media
• Coordinate shipping of product samples to publications; coordinate the return of products.
• Provide editors with credit sheets for product placements
• Partner with merchandising and product development leads to confirm product information on upcoming seasonal launches
• Work with the team to develop proactive pitches around seasonal collections, collaborations, and brand initiatives for both long and short lead media
• Create targeted media lists for pitches and new initiatives
• Maintain close relationships with key media contacts and ensure prominent coverage for Williams Sonoma and Williams Sonoma Home brands
• Monitor print, online, and broadcast coverage and send regular updates to leadership and merchant teams
• Maintain database of all coverage secured and generate quarterly and year-end results and recap reports
• Maintain media list database, researching and adding additional publications.

Collaborations, Partnerships and Influencers

Press Previews and Events

Criteria

This role requires being onsite in the San Francisco office Monday through Thursday

Our Culture & Values

We believe that taking care of our people is vital to our success and we strive to offer equitable and transparent practices for all. We prioritize connection, growth, and wellbeing.

People First

Putting People First means investing in overall well-being and opportunities to grow and advance within the organization. Depending on the position and location, here are a few highlights of what benefits may be available :

Benefits

A generous discount on all WSI brands

A 401(k) plan and other investment opportunities

Paid vacations, holidays, and time off to volunteer

Health benefits, dental and vision insurance, including same-sex domestic partner benefits

Tax-free commuter benefits

A wellness program that supports your physical, financial and emotional health

Continued Learning

In-person and online learning opportunities through WSI University

Cross-brand and cross-function career opportunities

Resources for self-development

Advisor (Mentor) program

Career development workshops, learning programs, and speaker series

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

The expected starting pay range for this position is $59,000.00 - $69,300.00. Applicable pay ranges may differ across markets. Actual pay will be determined based on experience and other job-related factors permitted by law. In addition to competitive pay, compensation may include a variety of other components like benefits, paid time off, merit, and bonus opportunities.

WSI will not now or in the future commence an immigration case or "sponsor" an individual for this position (for example, H-1B or other employment-based immigration

This role is not eligible for relocation assistance.

Williams-Sonoma, Inc. is an Equal Opportunity Employer. Williams-Sonoma, Inc. will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance, or other applicable state or local laws and ordinances.

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