Our client, a well-funded Series B Wealth Tech, is searching for their very first Head of Marketing to join them and help jumpstart their next phase of growth. They have a solid foundation and brand presence, but are looking for a true leader to step in and help them execute their overall growth strategy!
This is a fully onsite role in NYC, near Grand Central. Please take this into consideration when applying!
Responsibilities
- Build, own, and scale a performance marketing engine—across channels like paid social, paid search, programmatic, and other digital platforms
- Develop, execute, and optimize growth playbooks to drive direct-to-consumer acquisition
- Collaborate cross-functionally to align marketing spend with business goals and revenue targets
- Explore and test offline acquisition strategies , including direct mail —a channel they're eager to develop
- Operate with autonomy : you’ll strategize, execute, and analyze , not just delegate
- Work with large datasets and performance metrics to drive decisions and report on outcomes
Qualifications
6–10 years of experience in growth or performance marketing rolesProven track record of scaling marketing budgets in a high-growth startup environmentExperience in direct-to-consumer industries — insurance, healthcare, digital-first consumer products, etcDeep expertise in digital acquisition channels ; direct mail experience is a strong plusComfortable being a “doer” first — execution >delegation
Strong analytical acumen; familiarity with big data, attribution, and optimization frameworksBonus : experience in fintech or working with regulated productsIf you're interested in being considered for this opportunity feel free to apply and reach out to for an expedited review!
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