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Head of Marketing

Head of Marketing

MediabistroNew York, NY, United States
30+ days ago
Job type
  • Full-time
Job description

Our client, a well-funded Series B Wealth Tech, is searching for their very first Head of Marketing to join them and help jumpstart their next phase of growth. They have a solid foundation and brand presence, but are looking for a true leader to step in and help them execute their overall growth strategy!

This is a fully onsite role in NYC, near Grand Central. Please take this into consideration when applying!

Responsibilities

  • Build, own, and scale a performance marketing engine—across channels like paid social, paid search, programmatic, and other digital platforms
  • Develop, execute, and optimize growth playbooks to drive direct-to-consumer acquisition
  • Collaborate cross-functionally to align marketing spend with business goals and revenue targets
  • Explore and test offline acquisition strategies , including direct mail —a channel they're eager to develop
  • Operate with autonomy : you’ll strategize, execute, and analyze , not just delegate
  • Work with large datasets and performance metrics to drive decisions and report on outcomes

Qualifications

  • 6–10 years of experience in growth or performance marketing roles
  • Proven track record of scaling marketing budgets in a high-growth startup environment
  • Experience in direct-to-consumer industries — insurance, healthcare, digital-first consumer products, etc
  • Deep expertise in digital acquisition channels ; direct mail experience is a strong plus
  • Comfortable being a “doer” first — execution >
  • delegation

  • Strong analytical acumen; familiarity with big data, attribution, and optimization frameworks
  • Bonus : experience in fintech or working with regulated products
  • If you're interested in being considered for this opportunity feel free to apply and reach out to for an expedited review!

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    Head Of Marketing • New York, NY, United States

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