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Senior Brand Manager Nutella

Senior Brand Manager Nutella

Ferrero International S.A.Chicago, IL, United States
12 hours ago
Job type
  • Full-time
Job description
  • Senior Brand Manager Nutella
  • Localisation du poste : Rouen
  • Ferrero s'engage à établir une culture diversifiée et inclusive dans laquelle tous les employés se sentiront accueillis et appréciés et disposeront des mêmes opportunités. Nous sommes convaincus du talent de tous nos collaborateurs. En encourageant la curiosité et les capacités naturelles de nos employés, nous mettons à leur disposition, génération après génération, les moyens de réussir de façon personnelle et professionnelle, leur permettant de façonner leur carrière chez Ferrero. La diversité de nos talents est ce qui rend notre environnement de travail multiculturel, innovant et très enrichissant.
  • Votre rôle :
  • Si comme pour nous, la gestion de marque et son développement sont votre sujet de prédilection et que vous aimez travailler dans un environnement dynamique et stimulant, cette opportunité ne peut manquer de vous intéresser !Nous recherchons actuellement un Chef de produit Sénior (H / F) sur la lovebrand Nutella, marque de premier plan leader d’une catégorie dynamique, aux challenges multiples sur le marché français. Nous recherchons un profil qui contribuera à l'orientation stratégique de la marque, sur un poste complet, avec d’importantes responsabilités.
  • Principales responsabilités :
  • Suivi du Business / Plan Marketing
  • Contribuer à l’écriture de la stratégie marketing locale de la marque Nutella (stratégie, actions, ressources, budget), élaborer et implémenter le plan marketing local
  • Analyser et piloter les performances de la marque (sell-out et conso) et des concurrents sur les activations, pour identifier et recommander des plans d'actions correctifs
  • Participer au développement d'un plan média pertinent et efficace avec le service Média, puis mettre en oeuvre les contenus de communication sur les différents points de contact (TV, digital, affichage, Drive…) pour les activations dont vous avez la responsabilité
  • Piloter la stratégie digitale et e-commerce de la marque sur l’année
  • Élaborer le budget A&P Marketing et en assurer le suivi
  • Piloter et optimiser les leviers P&L
  • Analyser les études consommateurs et proposer des axes d'amélioration des éléments clés du mix marketing, en collaboration rapprochée avec le Category Manager
  • Assurer le développement et l’optimisation du portefeuille produits (formats)
  • Contribuer à l’élaboration du plan de lancement des innovations globales et locales, et le déployer sur le marché français
  • Gérer le reporting et le suivi de ses projets avec l'Area, être le point d'entrée des sujets communs avec les autres B.U
  • Gestion de projet
  • Concevoir, faire adhérer et diriger la mise en place d’activations à 360° avec toutes les parties prenantes internes et externes, notamment sur le temps fort de Noël, axe de développement prioritaire & stratégique pour la marque dans les années à venir
  • Collaborer avec les parties prenantes (Area, Media, PR & Corporate Communication, Trade Marketing & Business Development, Controlling, Legal, S&OP et Operations), pour le développement de ses projets
  • Suivre l'ensemble du processus pour assurer la réalisation des objectifs dans les délais prévus
  • Analyser les KPIs pertinents pour faciliter la prise de décision
  • Nous cherchons une personne qui :
  • Diplômé(e) d’un Bac + 5 Ecole de commerce ou formation équivalente avec une spécialisation Marketing / Commercial. Vous disposez d'une expérience en Marketing de 7-10 ans en agroalimentaire ou FMCG
  • Compétences en gestion de projet
  • Excellente capacité à s'organiser, prioriser et structurer son travail et celui de son équipe (Stagiaire)
  • Bonne capacité à gérer la complexité et bonne orientation à la résolution de problèmes
  • Aisance relationnelle et capacité à travailler en transversalité avec les différentes directions en interne et dans un environnement international
  • Bonne capacité de leadership et d'influence, mode de pensée stratégique
  • Connaissance de Nielsen, des panels consommateurs, bonne connaissance des études marketing et expertise des leviers digitaux
  • Maitrise de l’anglais (indispensable) et l'italien serait un plusVous êtes organisé(e), rigoureux (se), proactif(ve) et possédez une bonne capacité d'affirmation de soi. Vous êtes doté(e) d’une ouverture d’esprit, et d’une aisance relationnelle qui vous permet d’interagir avec des publics variés (les services internes et agences externes).Vous avez un tempérament positif et un bon esprit d'équipe, maintenant que vous disposez de la Recette, Venez nous rejoindre !
  • La recette de la réussite de votre fonction :
  • Les consommateurs, la qualité et l’attention se trouvent au cœur de toutes nos activités. Pour réussir chez Ferrero, il faudra donc que vous adoptiez une approche centrée sur le consommateur et sur le produit autant que nous le faisons – en vous consacrant à la production d'excellents résultats pour tous nos consommateurs où qu’ils soient dans le monde. Requisition ID 58298 Job function Marketing Country France City Rouen
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  • Your Privacy
  • Accessibility Statement
  • Compliance status
  • We firmly believe that the internet should be available and accessible to anyone and are committed to providing a website that is accessible to the broadest possible audience, regardless of ability.To fulfill this, we aim to adhere as strictly as possible to the World Wide Web Consortium’s (W3C) Web Content Accessibility Guidelines 2.1 (WCAG 2.1) at the AA level. These guidelines explain how to make web content accessible to people with a wide array of disabilities. Complying with those guidelines helps us ensure that the website is accessible to blind people, people with motor impairments, visual impairment, cognitive disabilities, and more.This website utilizes various technologies that are meant to make it as accessible as possible at all times. We utilize an accessibility interface that allows persons with specific disabilities to adjust the website’s UI (user interface) and design it to their personal needs.Additionally, the website utilizes an AI-based application that runs in the background and optimizes its accessibility level constantly. This application remediates the website’s HTML, adapts its functionality and behavior for screen-readers used by blind users, and for keyboard functions used by individuals with motor impairments.If you wish to contact the website’s owner please use the website's form
  • Screen-reader and keyboard navigation
  • Our website implements the ARIA attributes (Accessible Rich Internet Applications) technique, alongside various behavioral changes, to ensure blind users visiting with screen-readers can read, comprehend, and enjoy the website’s functions. As soon as a user with a screen-reader enters your site, they immediately receive a prompt to enter the Screen-Reader Profile so they can browse and operate your site effectively. Here’s how our website covers some of the most important screen-reader requirements : -
  • Screen-reader optimization :
  • we run a process that learns the website’s components from top to bottom, to ensure ongoing compliance even when updating the website. In this process, we provide screen-readers with meaningful data using the ARIA set of attributes. For example, we provide accurate form labels; descriptions for actionable icons (social media icons, search icons, cart icons, etc.); validation guidance for form inputs; element roles such as buttons, menus, modal dialogues (popups), and others. Additionally, the background process scans all of the website’s images. It provides an accurate and meaningful image-object-recognition-based description as an ALT (alternate text) tag for images that are not described. It will also extract texts embedded within the image using an OCR (optical character recognition) technology. To turn on screen-reader adjustments at any time, users need only to press the Alt+1 keybo

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