Sr. Manager, Medical Distribution Account Marketing

Sr. Manager, Medical Distribution Account Marketing

Marketing is responsible for assessing customer needs, market conditions, and competition to inform business strategy. It implements the strategy by developing, commercializing, and monitoring the appropriate products and services. Product & Solutions Marketing is responsible for defining the product / service and market strategy and managing the life cycle, including customer need identification, market research, product or service offering, pricing, positioning, promotion, branding, and distribution, to drive customer loyalty, sales growth, and improved profitability.

The Sr. Manager, Medical Distribution Account Marketing leads development and implementation of commercial marketing plans for the U.S. Distribution business as a whole and for a specific account portfolio. The primary responsibility will be understanding the industry landscape and customer needs, developing sales enablement programs and tools, and commercializing the U.S. Medical Distribution value proposition to drive revenue and accelerate growth and profitability.

Responsibilities :

• Manages the development and execution of account-specific marketing plans for Cardinal Health's U.S. Medical Distribution Acute Care channel.
• Leveraging industry knowledge and channel segmentation to develop strategies that resonate with the customers.
• Financials and Performance Metrics :
• Leverage data to understand channel performance and program effectiveness and support decision-making.
• Monitor product performance metrics and customer satisfaction.
• Prepare reports and presentations on product performance and market insights for stakeholders.
• Marketing tools and GTM Strategies :
• Develop and execute commercial marketing strategies.
• Create value propositions that resonate with target customer segments.
• Sales enablement support to accelerate industry growth.
• Develops and conducts product and solution presentations, using a variety of mediums, to position the sales force for success.
• Develop and drive promotional activity to sales and channels to meet objectives.
• Create marketing materials and tools tailored to specific customer needs.
• Partner with content team and customer solutions teams to develop customer case studies and white papers.
• Collaborate with sales and cross-functional counterparts :
• Serve as marketing lead for Account Operating Units (AOUs), providing direct support for product conversion activities and customer distribution strategy.
• Develop partnerships with broader Cardinal Health marketing and functional teams to support cross-functional marketing strategy.
• Ensure that marketing strategies are effectively executed at the channel level.
• Communicate cross-functionally for strategy refinement.
• Advance, maintain, and implement training, support programs, and sales tools for the selling organization and channel.
• Market Intelligence and Insights, including competitive analysis :
• Gather insights on market conditions and customer needs.
• Communicate cross-functionally for strategy refinement.
• Sharing customer feedback and insights with channel partners enables improvement of customer experience across USMPD.

Qualifications :

What is expected of you and others at this level :

Anticipated salary range : $105,100 - $150,100. Bonus eligible : Yes.

Benefits : Cardinal Health offers a wide variety of benefits and programs to support health and well-being.

Application window anticipated to close : 11 / 14 / 2025. If interested in opportunity, please submit application as soon as possible. The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.

Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply. Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity / expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law.