Paid Media Specialist

A company is looking for a Paid Media Specialist to plan, create, and execute paid advertising campaigns across various digital media platforms.

Key Responsibilities

Develop and execute paid media advertising campaigns on platforms like Google, Facebook, and Instagram

Collaborate with content and design teams to ensure ads align with brand messaging and optimize for engagement

Research and define target audiences to maximize ad performance and manage advertising budgets across multiple platforms

Required Qualifications

Bachelor's degree in Marketing, Communications, Business, or related field (or equivalent work experience)

3-5 years of experience in paid media advertising, preferably in an agency or fast-paced environment

Proficiency with Google Ads suite and social media advertising platforms like Facebook Ads Manager and TikTok Ads

Strong analytical skills with experience using analytics tools for performance tracking

Experience with A / B testing, conversion rate optimization, and multichannel campaign management