Sales / Marketing Director ~ Senior Living

Sales / Marketing Director

Full-time; Salary Monthly Bonus

Pay Range : $75,000 - 85,000

Exempt

Schedule : Monday - Friday (weekends as needed)

Make a difference by leading the team in introducing and welcoming new treasured residents!

At MorningStar Senior Living, we talk a lot about culture.

In fact, we rather obsess about it.

For without a transformative culture, we cannot begin to elevate and celebrate the lives of our resident-heroes, and be ourselves changed for the good in the process.

So, we seek great hearts, other people like us, who care and want to do work that matters.

We select people like us who believe that the most satisfying life is one that is outward-bound and rooted in servant‑leadership.

JOB SUMMARY

The Director of Community Relations supports the community by increasing and maintaining occupancy.

This position exercises discretion and judgment involving the evaluation of potential residents and determining if the candidate will be a good fit for the community.

The Director of Community Relations has authority to bind the company in matters of resident agreements, is responsible for maintaining a desired census, communicating with family members regarding financial matters, communicating and interacting with the outside community, conducting marketing programs, planning and implementing marketing events, designing and creating marketing brochures, speaking before groups, assisting with family issues and resolutions, working with referral agencies, organizations and institutions, and completing and maintaining admission records.

BENEFITS

Health Insurance offerings such as medical, dental, and vision insurance

Other Insurance offerings such as life, disability, accident, and critical illness insurance

401k plan with matching

HSA options

Employee assistance programs

Paid sick, vacation and birthday!

Career development programs and opportunity for advancement

Charitable and philanthropic opportunities

Tuition Reimbursement

Free shift meal!

POSITION OVERVIEW

Develop long‑range and short‑range marketing plans, establish goals and objectives to increase occupancy

Analyze data and provide competitive analysis information; consult and recommend regarding market rates

Interview, assess and determine if applicants are appropriate candidates for the community.

Handle financial arrangements related to admissions and acquire necessary information and documentation.

Conduct tours of the community for potential residents, families, outside visitors, and representatives from placement agencies and organizations.

Design and create advertising needs, marketing brochures and other marketing products.

Plan and implement marketing events.

Follow‑up with inquiries and maintain current and active waiting lists.

Complete and maintain resident files.

Prepare daily, weekly, monthly and annual reports and summaries for admissions, discharges, sources, classifications, lengths of stays, etc.

QUALIFICATIONS

Demonstration of our Core Values : Love, Kindness, Honesty, Goodness, Fairness, Respect

Continuing Education : Attend in‑service educations within the community

Education : Two years or more of college preferred

Job Knowledge : Awareness of senior living community resources and needs, awareness of senior living services and cost structure, knowledge of related services available throughout the surrounding neighborhood and awareness of the competition and their rates

Professional Memberships : Preferred and encouraged to participate in outside community civic organizations and associations

Other : Work well with people including staff, residents, families and outside community; communicate the services of the facility to prospective residents and the community, speak before large groups; be personable and friendly; ability to drive; conduct tours of the community and work independently

Team members who are scheduled to work 24 or more hours per week are eligible for benefits, families of said team members will also be eligible.

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