Senior Director Site Merchandising

Job Description

Our Story

We make modern classics with character. We believe in true timelessness, the integrity of well-made clothes, and since our inception, great quality at a great price. That’s in our DNA.

But, we know it’s not only about the clothes—it’s about the feeling it gives the people who wear them , whether they’re confidently giving a presentation in a well-tailored suit; basking in long salty beach days in vibrant, colorful sun-soaked swimsuits, or joyfully re-discovering their favorite Rollneck sweater in their closet again and again, season after season.

And ultimately, it’s about helping our customers be the best, most authentic versions of themselves.

And that’s what we’re after, to inspire people’s lives and style.

Our dedication to Diversity, Equity, Belonging & Sustainability has been celebrated with industry recognition, reflecting our commitment to fostering an inclusive and sustainable workplace

Position Overview

The Senior Director of Site Merchandising will serve as a key leader in shaping a cohesive, customer-centric digital experience that seamlessly blends brand storytelling with business performance. This role is critical in bringing products and content to life online, ensuring they reflect strategic priorities while meeting the evolving needs of the customer.

This individual will drive the planning and execution of site merchandising across key pages and modules, using data, creative insight, and technology to inform decisions. A strong focus on conversion rate optimization (CRO), engagement, and long-term customer value will be essential. Success in this role requires strategic thinking, cross-functional leadership, and a clear connection between digital presentation and business growth.

Key Responsibilities

• Lead the end-to-end Site Merchandising strategy across homepage, PLPs, landing pages, key site modules and email—ensuring alignment with both brand vision and commercial goals.
• Utilize analytics, behavioral data, and personalization tools (e.g., Constructor) to drive ongoing optimization and testing across site experiences.
• Translate seasonal product and brand priorities into compelling, shoppable digital moments in close collaboration with Product Merchandising and Brand Creative teams.
• Monitor live site performance and make real-time adjustments to content and sequencing, based on conversion, engagement, inventory, and customer behavior.
• Partner with Site Strategy to evolve digital journeys and frameworks, ensuring they are informed by real-time analytics and grounded in customer insights.
• Lead cross-functional planning with Product Merchandising to align site execution with product strategies, launches, and in-season business priorities.
• Collaborate closely with Brand Creative to ensure visual storytelling on the site is elevated, consistent, and optimized for both engagement and conversion.
• Champion and execute a robust Conversion Rate Optimization (CRO) strategy—leveraging A / B testing, segmentation, and behavioral insights to improve site performance.
• Influence cross-functional partners in Merchandising, Marketing, Product, and Analytics by sharing site performance insights and emerging customer behavior trends.
• Manage, mentor, and grow a high-performing Site Merchandising team, fostering a culture of curiosity, testing, collaboration, and accountability.
• Lead training and development for the Site Merchandising team to ensure skills evolve with the changing digital landscape and business needs.

Qualifications

We welcome you to apply, even if you don't check all the boxes. Our passion is scouting life-long learners who are driven by curiosity, and who feel connected to our brands and share our desire to make an impact. We’re always seeking bright new talent who leverage their unique experiences to discover, grow and evolve with our teams.

Benefits + Perks

Note : Availability of these benefits and perks may be subject to work location & employment type and may have certain eligibility requirements.

At J.Crew Group (JCG) we aim to pay competitively for our company’s size and industry. The base salary offered will take into account internal equity and may vary depending on the candidate’s geographic region of work premises, job-related knowledge, skills, and experience among other factors. The base salary is just one component of J.Crew Group’s competitive total rewards strategy that also includes the opportunity for bonus, competitive benefits and perks.

One of our core focuses here at JCG is creating a community and culture that builds belonging. We are deeply committed to our Diversity, Equity and Inclusion efforts, and we warmly welcome job applicants of all backgrounds.

JCG is proud to affirmatively provide equal opportunity to all associates and qualified applicants without regard to race, color, religion, national origin or citizenship, age, sex, marital status, ancestry, legally protected physical or mental disability, veteran status, gender identity, sexual orientation or any other basis protected under applicable law.