Performance Marketing Specialist

Toptal • Boston, MA, US

16 hours ago

Job type

Full-time

Job description

Join to apply for the Performance Marketing Specialist role at Toptal

Toptal is a global network of top talent in business, design, and technology that enables companies to scale their teams, on-demand. With $200+ million in annual revenue and team members based around the globe, Toptal is the worlds largest fully remote workforce.

We take the best elements of virtual teams and combine them with a support structure that encourages innovation, social interaction, and fun. We see no borders, move at a fast pace, and are never afraid to break the mold.

Job Summary

Toptal is looking for a Performance Marketing Specialist who will be responsible for continuing to scale Performance Marketing at Toptal. In this role, you will optimize paid media and manage specific aspects of Toptal's global SEM, paid social & display campaigns, with the objective of acquiring quality clients who are looking to tap into Toptal's highly skilled talent and professional services. You will be supported by full-scale Business Analytics, Creative and Customer teams to tackle all aspects of the channel, from strategy to execution to analysis.

You will be expected to be both a facilitator and generator of world-class growth performance marketing ideas that are put into action at Toptal. You will contribute to our performance marketing outcomes from every aspect, including facilitating, generating, organizing, planning, and executing all performance marketing ideas and techniques.

This is a remote position. We do not offer visa sponsorship or assistance. Applicants must be authorized to work in the US at the time of hire. Resumes and communication must be submitted in English.

Responsibilities

Maximize paid media driven revenue by providing Toptal with a steady stream of high-potential prospective clients.
Contribute to the development and implementation of a comprehensive marketing strategy aligned with the companys overall business objectives.
Identify new opportunities for brand growth and revenue generation across paid social media, display, affiliate and other advertising channels, while working with a team to further enhance our SEM efforts.
Help executives, marketing strategists, and the senior leadership team craft and hit KPIs related to their initiatives and OKRs.
Assist in building forecasts and projections related to ROI on marketing campaigns, traffic, user acquisition, and other areas requiring financial analysis.
Work with the Business Analytics and Marketing Strategy teams, extrapolating insights and turning those insights into actionable strategies for the Performance Marketing team.
Ensure the team maximizes the impact of all performance marketing experiments by maintaining organized playbooks, automated systems, and dashboards that track experiment states and thresholds.
Contribute to new ideas that push the boundaries of Performance Marketing.
Manage day-to-day operations, including campaign strategy, execution, analysis, and reporting.
Ideate ways to grow and improve channel efficiency to build an offering.
Ensure Paid Media runs in accordance with industry best practices and maintain long-term tracking.
Generate reports and analyze data to draw actionable insights from complex data sets using tools like Google Sheets, Excel, and Looker Studio.
Collaborate with creative and content teams to develop ad copy, visuals, and landing pages that improve CTR and conversions.
Lead high-visibility calls with stakeholders, including analysis, recommendations, performance, and status updates.
Assist with audience strategies across paid social, programmatic, and OLV, leveraging first-party data, lookalike modeling, in-market segments, and contextual targeting to reach high-value users.
Design and execute structured A / B and multivariate tests on audiences, creatives, and placements to identify performance drivers and improve efficiency.
Create detailed campaign dashboards and recurring reports, translating findings into actionable recommendations for scaling and efficiency.
Monitor audience performance trends, identify underperforming segments, and reallocate budget to maximize ROAS and lead generation.
Deliver tactical presentations that clearly show result data, insights and forward recommendations.

Qualifications

4+ years of experience in SEM; at least one year of paid social (e.g., LinkedIn), OLV (YouTube) and / or programmatic display experience highly preferred.

Expertise with annual paid media budgets in excess of $2M.

Experience in end-to-end ideation, implementation, analysis, and promotion of paid media growth strategies.

Ability to review final work product with meticulous attention to detail for both analytical and creative work.

Demonstrated experience growing revenue at scale via performance marketing, preferably within a B2B technology or services company.

Experience with A / B testing strategies and summarizing results into slide decks.

Experience presenting to large teams and executives.

Excellent written and verbal communication skills in English.

Experience collaborating with multiple stakeholders across time zones and geographies.

Innate curiosity and willingness to learn, with a focus on growth performance.

Remote position requiring a motivated self-starter; must consistently contribute value and deliver results.

Ability to work in a fast-paced, rapidly growing company and handle a variety of challenges, deadlines, and contacts.

We expect you to be a world-class individual contributor who thrives at Toptal.

Essential Job Functions

Regularly attend scheduled virtual team meetings on camera.

Work independently with minimal supervision.

Use required digital collaboration tools.

Prioritize and self-manage workflows and deadlines.

US FLSA Classification : Full-Time / Exempt

Seniority level

Associate

Employment type

Full-time

Job function

Marketing and Business Development

Industries

Software Development, IT Services and IT Consulting, and Professional Services

Note : This description reflects the essential responsibilities and qualifications for the role as of now.

J-18808-Ljbffr

Create a job alert for this search

Performance Marketing Specialist • Boston, MA, US