Head of Marketing Innovation & AI Strategy

Head of Marketing Innovation & AI Strategy

Department : Escalon Marketing Team

Employment Type : Full Time

Location : Remote

Description

What You’ll Do :

Escalon is seeking a Head of Marketing, an entrepreneurial, full‑time marketing leader who will define and scale the company’s brand, product marketing, and go‑to‑market strategy. Reporting directly to the CEO, this leader will serve as the connective tissue between strategy, data, and storytelling, thereby unifying Escalon’s brand voice, optimizing demand generation, and positioning Escalon for its next stage of growth. This is a top‑tier leadership role with equity potential and the opportunity to evolve into a CMO position.

This role is ideal for someone who thrives in a fast‑growing, evolving environment and wants to architect the next stage of growth.

Strategic Leadership

• Define and lead Escalon’s marketing vision, embedding data, analytics, and AI-informed insights into every touchpoint.
• Build and lead Escalon’s marketing strategy from the ground up, focusing on scalable programs that address multiple growth channels.
• Identify and implement innovative marketing technologies to improve personalization, customer insights, and ROI.
• Design and test go‑to‑market strategies across three primary new business growth areas : acquiring new startups and early‑stage businesses with no structured back office, companies that insource with employees, and converting clients from competitors.
• Design and test go‑to‑market strategies for upsell and cross‑sell of additional services to current Escalon clients.
• Unify Escalon’s brand voice and ensure consistency across digital, social, and client‑facing platforms.
• Establish a clear, differentiated brand narrative that reflects Escalon’s value proposition and tone of voice while resolving existing conflicting messages.
• Partner with the CEO and executive leadership to align marketing objectives with business growth and revenue targets.

AI & Data-Driven Marketing

Digital Marketing Execution

Team Leadership & Collaboration

DAY-TO-DAY

Must Haves

Nice to Haves

Why You’ll Enjoy Working at Escalon

Escalon is an equal opportunity / affirmative action employer.

About Escalon

Escalon Services is a Business Process Management (BPM) company that provides Essential Business Services (EBS) through a tech-enabled platform to small- and medium-sized businesses (SMBs) and startups. The company enables its clients to spend less time on back‑office functions and provides the value and insight that enables clients to spend more time focusing on delivering value and moving their businesses forward. With a US-based remote workforce and global delivery team in India, Escalon’s solution fills a widening service gap in the SMB market.

For more information on Escalon : https : / / escalon.services /

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