Director Direct to Patient Marketing

Job Description Summary

This position will be located at our East Hanover, NJ site and will not have the ability to be located remotely.

The Director, Direct to Patient Marketing will be the principal lead in defining and developing the DTP capability across Novartis USA. The Director and will report to the Executive Director Marketing Strategy Oncology USA. This individual will partner closely with cross-functional teams including Novartis Patient Services, Market Access, Patient Advocacy, Communications, Marketing Strategy, Insights and Data Sciences and General Management. The incumbent will be responsible for identifying, testing, and validating human centric DTP solutions across current and emerging Novartis portfolio. This role will identify, share and embed a modular approach to DTP across the US business.

Job Description

Key Responsibilities :

• Work effectively with the Executive Director Marketing Strategy and cross-functional team to develop a cohesive and integrated DTP strategy and organizational capability that connects people, with the right care, faster.
• Establish human centric patient experiences that feel intuitive, frictionless, trusted, connected and anticipatory.
• Convert DTP strategy into capability modules with bespoke features that address priority friction points across the portfolio of brands.
• This includes, best in class digital strategies and AI solutions that align to brand goals and maximize business results.
• Ensure digital plans are appropriately implemented and optimized.
• Foster a high performing team that proactively and effectively interface across key functions to achieve the product strategies and objectives
• Define objectives, resourcing required and manage the allocated budget for DTP, collaborating effectively across strategic partners both internally and externally

Essential Requirements :

Education (minimum / desirable) : Bachelor's degree in related field is required; Master of Science and / or MBA preferred

The pay range for this position at commencement of employment is expected to be between : $185,500.00 and $344,500.00 / year; however, while salary ranges are effective from 1 / 1 / 25 through 12 / 31 / 25, fluctuations in the job market may necessitate adjustments to pay ranges during this period. Further, final pay determinations will depend on various factors, including, but not limited to geographical location, experience level, knowledge, skills, and abilities. The total compensation package for this position may also include other elements, including a sign-on bonus, restricted stock units, and discretionary awards in addition to a full range of medical, financial, and / or other benefits (including 401(k) eligibility and various paid time off benefits, such as vacation, sick time, and parental leave), dependent on the position offered. Details of participation in these benefit plans will be provided if an employee receives an offer of employment. If hired, employee will be in an "at-will position" and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation program) at any time, including for reasons related to individual performance, Company or individual department / team performance, and market factors.

EEO Statement :

The Novartis Group of Companies are Equal Opportunity Employers. We do not discriminate in recruitment, hiring, training, promotion or other employment practices for reasons of race, color, religion, sex, national origin, age, sexual orientation, gender identity or expression, marital or veteran status, disability, or any other legally protected status.

Accessibility and reasonable accommodations

The Novartis Group of Companies are committed to working with and providing reasonable accommodation to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application process, or to perform the essential functions of a position, please send an e-mail to us.reasonableaccommodations@novartis.com or call +1(877)395-2339 and let us know the nature of your request and your contact information. Please include the job requisition number in your message.

Salary Range

$185,500.00 - $344,500.00

Skills Desired

Agility, Asset Management, Business Strategy, Commercial Excellence, Cross-Functional Collaboration, Customer Orientation, Digital Marketing, Healthcare Sector Understanding, Influencing Skills, Inspirational Leadership, Marketing Strategy, Negotiation Skills, Operational Excellence, People Management, Priority Disease Areas Expertise, Product Lifecycle Management (PLM), Product Marketing, Product Strategy, Stakeholder Engagement, Stakeholder Management, Strategic Partnerships