Assistant Director of Marketing

Guilford College Marketing Communications Specialist

People are drawn to Guilford College for a number of reasons, including the College's Core Values of community, diversity, equality, excellence, integrity, justice, and stewardship.

Working at Guilford provides you with a rewarding opportunity to impact the developing lives of students from a range of diverse backgrounds. Guilford attracts those who are seeking a professional challenge and career advancement. It also attracts those who want to enjoy a beautiful campus and location in the dynamic city of Greensboro, North Carolina.

Guilford College offers a wide range of benefits for full-time regular employees, including 13 paid holidays, tuition remission, health insurance, telemedicine, life insurance, short-term and long-term disability, a retirement plan, and optional dental and vision insurance. In addition, employment at the College provides employees with access to numerous discounts for products, services, and attractions.

Position Summary

Key Responsibilities :

Create and distribute communications and marketing materials for various stakeholders.

Create email, text and social media messaging to support units across the campus community.

Admissions - prospective students, parents / families, school counselors through Slate CRM.

Advancement & Alumni Relations - prospective donors - alums and friends - through Raiser's Edge.

Communications - general campus community.

Create yearly communication plan for the Enrollment Division.

Update Guilford website with a focus on the admission web pages and provide support for a larger, ongoing improvement website project.

Create strategy, oversight, and execution of campus-wide social media.

Assist the Admission and Communication & Marketing departments to track and analyze marketing data to assess the effectiveness of marketing strategies and initiatives in order to improve communication flows.

Prepare regular reports on marketing trends for the Chief Communications Officer, Chief Enrollment Officer and Senior Director of Philanthropy.

Work closely on communications with Director of Enrollment Information during peak recruitment cycle.

Work closely with the Admission team to coordinate recruitment efforts and ensure a cohesive approach.

Collaborate with other departments, such as Financial Aid, Academic and Student Affairs, Athletics, etc., to support campus communications and marketing initiatives.

Serve on the College's Communications Council.

Other duties as assigned.

Guilford College does not discriminate on the basis of sex / gender, race, color, creed, religion, national origin, sexual orientation, gender identity, disability, genetic information, military status, veteran status, or any other protected category under applicable local, state or federal law, ordinance or regulation. See our full Statement of Non-Discrimination.