Sr Analyst - Targeted Marketing

Sr Analyst - Targeted Marketing

The Sr Analyst - Targeted Marketing is responsible for executing Michaels' email marketing campaigns. High-level responsibilities include the day-to-day analysis of email performance and implementation of targeted marketing tactics, while collaborating with multiple business owners.

Major Activities

• Lead the end-to-end project management and execution of high-volume, multi-version email campaigns with a customer-first focus, serving as the subject matter expert for deployment.
• Flawlessly execute and manage highly complex, automated, and dynamic email programs, driving operational efficiency by leveraging advanced content automation tools and platform capabilities.
• Own the execution of day-to-day operational tasks, including content planning, creative briefing, and asset coordination within a highly collaborative, cross-functional environment.
• Act as the primary point of contact for internal and external partners, managing the delivery of campaign changes and conducting rigorous final testing to ensure a flawless consumer experience.
• Drive process optimization by proactively identifying internal dependencies and potential operational impacts and making appropriate recommendations that lead to decreased deployment errors and increased efficiency.
• Contribute significantly to annual email planning and strategy, including leading specific, complex initiatives that directly support organizational Objectives & Key Results (OKRs).
• Leverage advanced analytical data and customer insights to develop and present data-backed recommendations for improving email campaign performance and increasing channel ROI.
• Maintain expert-level knowledge of emerging email technologies, industry best practices, and trends (including data capture, customer analytics, and deliverability) to continually enhance customer experience.
• Partner with Data Science to implement A / B tests and derive insights from experimentation results
• Cover a variety of operational and analytical duties and tasks on a daily basis or as assigned.
• Other duties as assigned

Minimum Education : Bachelor's degree, preferably in Marketing, Communications, Advertising, or relevant experience

Minimum Type of Experience the Job Requires :

Other :

At The Michaels Companies Inc., our purpose is to fuel the joy of creativity and celebration. As the leading destination for creating and celebrating in North America, we operate over 1,300 stores in 49 states and Canada and online at Michaels.com and Michaels.ca. The Michaels Companies, Inc. also owns Artistree, a manufacturer of custom and specialty framing merchandise. Founded in 1973 and headquartered in Irving, Texas, Michaels is the best place for all things creative.

Michaels is an Equal Opportunity Employer. We are here for all Team Members and all customers to create, innovate and be better together.

Michaels is committed to the full inclusion of all qualified individuals. In keeping with this commitment, Michaels will assure that people with disabilities are provided reasonable accommodations. Accordingly, if a reasonable accommodation is required to fully participate in the job application or interview process, to perform the essential functions of the job, and / or to receive all other benefits and privileges of employment, please contact Customer Care at 1-800-642-4235 (1800-MICHAEL).