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Vice President, Marketing Operations

Vice President, Marketing Operations

MediabistroWorkFromHome, MA, United States
9 days ago
Job type
  • Full-time
Job description

Position Overview

Nasuni is seeking an experienced Vice President of Marketing Operations to drive operational excellence and scalability across our marketing organization. This strategic leadership role will optimize marketing operations infrastructure, processes, and technology to support aggressive growth objectives while maximizing efficiency and ROI. The ideal candidate will serve as the operational backbone of marketing, bridging strategy and execution while enabling data-driven decision making at all levels.

Nasuni is seeking an experienced Vice President of Marketing Operations to drive operational excellence and scalability across our marketing organization. This strategic leadership role will optimize marketing operations infrastructure, processes, and technology to support aggressive growth objectives while maximizing efficiency and ROI. The ideal candidate will serve as the operational backbone of marketing, bridging strategy and execution while enabling data-driven decision making at all levels.

Key Responsibilities

  • Marketing Strategy & Planning

Partner with CMO and executive team to translate business objectives into actionable marketing strategies and operational plans

  • Lead annual and quarterly marketing planning processes, including goal setting, resource allocation, and success metrics
  • Develop comprehensive marketing operations frameworks that support scalable growth
  • Create and maintain marketing performance dashboards and executive reporting
  • Marketing Revenue Operations

    • Own Marketing's contribution to pipeline generation and revenue attribution models

  • Establish and optimize lead scoring, routing, and qualification processes
  • Partner closely with Sales Operations to ensure seamless handoff and conversion tracking
  • Drive marketing qualified lead (MQL) to sales qualified lead (SQL) optimization
  • Implement closed-loop reporting to measure marketing impact on revenue
  • Program Execution & Management

    • Oversee end-to-end execution of integrated marketing campaigns across all channels

  • Establish project management frameworks and processes to ensure on-time, on-budget delivery
  • Coordinate cross-functional initiatives between marketing, sales, product, and customer success teams
  • Implement quality assurance processes and performance optimization protocols
  • Marketing Automation & Technology

    • Lead marketing technology strategy, implementation, and optimization

  • Manage marketing automation platforms (MAP) to drive personalized, scalable customer journeys
  • Oversee data management, segmentation strategies, and campaign orchestration
  • Ensure marketing technology integrations support attribution and analytics requirements
  • Integrated Marketing Operations

    • Coordinate multi-channel campaign planning and execution across digital, events, content, and field marketing

  • Establish consistent messaging, branding, and campaign standards across all marketing touchpoints
  • Optimize channel performance and budget allocation based on data-driven insights
  • Drive alignment between demand generation, product marketing, and customer marketing functions
  • Marketing Technology Implementation & Stack Management

    • Evaluate, select, and implement marketing technologies that enhance operational efficiency

  • Manage vendor relationships and contract negotiations for marketing technology providers
  • Ensure proper integration between marketing tools and broader tech ecosystem (CRM, analytics, etc.)
  • Maintain data hygiene, security, and compliance standards across all marketing systems
  • Agile Marketing Practices

    • Implement agile marketing methodologies to increase speed-to-market and adaptability

  • Establish sprint planning, stand-ups, and retrospective processes for marketing teams
  • Create testing frameworks for continuous campaign and channel optimization
  • Foster culture of experimentation and data-driven iteration
  • Board & Executive Communication

    • Prepare comprehensive marketing performance reports for board meetings and investor updates

  • Present marketing operations insights and recommendations to executive leadership
  • Develop executive-level dashboards that clearly communicate marketing's business impact
  • Support fundraising and strategic initiatives with marketing performance data
  • Budget Management & Cost Optimization

    • Lead annual marketing budget planning and quarterly forecasting processes

  • Monitor campaign spending and ROI across all marketing channels and programs
  • Identify cost optimization opportunities while maintaining performance standards
  • Implement financial controls and approval processes for marketing investments

    • Required Qualifications

  • Bachelor's degree in Marketing, Business, or related field; MBA preferred
  • 10+ years of marketing operations experience with 5+ years in senior leadership roles
  • Proven track record scaling marketing operations in high-growth B2B SaaS environments
  • Deep expertise in marketing automation platforms (Marketo, HubSpot, 6sense) and CRM systems (Salesforce)
  • Strong analytical skills with experience in marketing attribution and revenue operations
  • Demonstrated experience managing marketing technology stacks and vendor relationships
  • Experience presenting to executive teams and board members
  • Strong project management and cross-functional leadership capabilities

    • Preferred Qualifications

  • Experience in enterprise storage, cloud infrastructure, or data management sectors
  • Background in agile marketing methodologies and change management
  • Advanced analytics experience with tools like Tableau, Snowflake, or similar platforms
  • Previous experience at companies with $150M+ ARR or high-growth startups
  • Certification in marketing automation platforms and project management methodologies

    • About Nasuni

    Nasuni delivers a unified data platform for enterprises facing an explosion of unstructured data, combining storage and data services into a single hybrid cloud solution. Nasuni’s approach enables business resiliency and better data management, while providing solutions that drive IT efficiency. Its best-in-class solution also eliminates the need for additional cybersecurity measures or separate backup and disaster recovery. The Nasuni File Data Platform replaces the friction associated with legacy infrastructure with optimized infrastructure flow, supporting modern enterprise expectations for data analytics and business insights. Nasuni helps businesses transform data from an obstacle into an opportunity. Guided by our leadership principles—Unify to Win, Innovate to Lead, and Level Up to Scale—Nasuni is creating the foundation for how modern businesses store, use, and unlock the value of their data in the age of AI.

    Why work at Nasuni?

    Benefits

    As part of our commitment to your well-being, we are pleased to offer comprehensive benefits packages to employees across the US. Benefits packages generally include :

  • Best in class employee onboarding and training
  • Take What You Need” paid time off policy
  • Incentive stock options
  • Comprehensive health, dental and vision plans
  • Company-paid life and disability insurance
  • 401(k) and Roth IRA retirement plan
  • Generous employee referral bonuses
  • Flexible remote work policy
  • 10 Paid Holidays
  • Wide array of wellbeing offerings
  • Pre-tax savings accounts with company contributions
  • Great team culture and social activities
  • Collaborative workspaces
  • Free on-site fitness centers and stocked kitchens in select office locations
  • Professional development resources

    • Nasuni is an equal opportunity employer. The equal employment opportunity policy at Nasuni protects employees and job applicants from discrimination on the bases of race, religion, color, sex (including pregnancy, gender identity, and sexual orientation), parental status, national origin, age, disability, family medical history or genetic information, political affiliation, military service, or other non-merit based factors. These protections extend to all management practices and decisions, including recruitment and hiring practices, appraisal systems, promotions, and training and career development programs.

    This privacy notice relates to information collected (whether online or offline) by Nasuni Corporation and our corporate affiliates from or about you in your capacity as a Nasuni employee, independent contractor / service provider or as an applicant for an employment or contractor relationship with Nasuni.

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