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Senior Product Manager, Digital Marketing
Senior Product Manager, Digital MarketingEntrata • WorkFromHome, UT, United States
Senior Product Manager, Digital Marketing

Senior Product Manager, Digital Marketing

Entrata • WorkFromHome, UT, United States
3 days ago
Job type
  • Full-time
Job description

Overview

Senior Product Manager, Digital Marketing — Entrata. Join to apply for the Senior Product Manager, Digital Marketing role at Entrata.

This range is provided by Entrata. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$119,000.00 / yr - $188,000.00 / yr

Responsibilities

  • Collaborate with cross-functional teams including engineering, design, and marketing to define product requirements, prioritize features, and drive product roadmap execution for Entrata’s digital marketing solutions
  • Lead cross-functional teams in the end-to-end product development lifecycle, integrating AI capabilities to enhance user experiences and streamline processes
  • Define and communicate product vision, strategy, and roadmap that aligns with business objectives and customer needs
  • Develop and maintain detailed product requirements, user stories, and specifications for development teams in the US and in India
  • Spearhead the development and deployment of AI algorithms for marketing optimization, working closely with data scientists and engineers to refine models and improve lead qualification accuracy
  • Conduct market research and competitive analysis to identify trends, opportunities, and areas for innovation within the property management digital marketing and advertising space
  • Monitor key performance metrics, such as CPAL, and user feedback to iterate on product enhancements, address pain points, and drive continuous improvement across our digital marketing product suite
  • Work directly with customers and prospects to evangelize the solutions you build and drive adoption and PLG
  • Collaborate with cross-functional, geographically dispersed teams and enterprise customers

Minimum Qualifications

  • Bachelor's degree in Computer Science, Engineering, Business Administration, Marketing, or a related field
  • 4+ years of experience in product management, with a focus on digital marketing, ad-tech, or related software solutions
  • Fluent in applied AI and LLMs across the SDLC , with expertise in advanced prompting, context engineering, agentic tool use, and designing AI-augmented workflows that drive automation, precision, and scale
  • Proven track record of successfully managing the end-to-end product lifecycle, from concept to launch and iteration
  • Strong analytical skills, with the ability to interpret data, extract insights, and make data-driven decisions
  • Excellent communication and collaboration skills, with the ability to effectively engage with stakeholders at all levels
  • Demonstrated ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and driving results

    • Preferred Qualifications

  • Master's degree in Business Administration, Computer Science, or a related field
  • Experience working with AI-driven technologies and machine learning algorithms in a product management capacity
  • Familiarity with digital marketing tools like Google Analytics, SEO platforms (e.g., SEMrush, Moz), and digital advertising platforms
  • Understanding of modern software development methodologies, such as Agile or Lean
  • Experience in the property management or real estate industry, with a focus on SaaS solutions
  • Certification in product management (e.g., Pragmatic Marketing, Certified Scrum Product Owner) is a plus
  • Previous experience working with cross-functional, geographically dispersed teams and enterprise customers

    • Benefits

  • Flexible and transparent culture with remote and hybrid work options, generous vacation time, and frequent company recharge days for work-life balance
  • Comprehensive medical, dental, and vision coverage, including fertility benefits, available for eligible employees and their families
  • HSA / FSA options and employer-paid disability benefits provided for eligible employees
  • Access to 401(k) or similar retirement plans with employer matching for eligible employees
  • Wellness initiatives promoting physical and mental well-being, access to an onsite gym at HQ, mental health resources, and employee assistance programs
  • Family-centric leave policies supporting new parents during significant life events
  • Entrata Cares programs offering opportunities for volunteerism, charity events, and giving back to our community
  • Exclusive phone plans and discounts on services or local business partnerships for additional employee benefits
  • Bi-annual swag drops for employees
  • Location and eligibility notes regarding where we hire for Exempt and Non-Exempt roles; salary ranges provided per state law as required

    • EEO notice

    Entrata is a workplace that values diversity and is committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, protected veteran status, or any other applicable characteristics protected by law.

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    Senior Product Marketing Manager • WorkFromHome, UT, United States