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Director of Social Media & Communications

Director of Social Media & Communications

SwoonPark Ridge, IL, United States
8 hours ago
Job type
  • Full-time
Job description

Swoon is actively hiring a Director of Social Media & Communications to join the team!

What will your day-to-day will look like?

  • Own the megaphone. Build and execute a multi-channel communication strategy that elevates our brand and moves the needle on census growth.
  • Run the socials like a pro. Command Facebook, Instagram, LinkedIn, YouTube / TikTok—plan calendars, create and schedule posts, spark conversations, and keep everything on-brand and on-time.
  • Be our newsroom. Lead PR + corporate comms : craft press releases, pitch media, nurture community relationships, and steer crisis comms with clarity and calm.
  • Create with care. Produce standout blogs, newsletters, videos, and collateral that are HIPAA-compliant and aligned to healthcare regs and our brand standards.
  • Guard the reputation. Monitor reviews (Google, Facebook, Caring.com) and partner with facilities / compliance to respond thoughtfully—and proactively build our online cred.
  • Let the data drive. Track KPIs, analyze what’s working, and deliver crisp, actionable reports to boost reach, engagement, and visibility.
  • Uplift the field. Train staff on social best practices, collaborate across marketing / operations / admissions / clinical, and standardize toolkits and governance (Hootsuite / Sprout; Canva / Adobe a plus).

What’s Required

  • Degrees - BA / BS in Comms / Marketing / PR / Journalism (Master’s = bonus points) + 5+ years running comms / social—healthcare or post-acute a big plus.
  • Compliance-savvy storyteller : You speak HIPAA fluently, get healthcare sensitivities, and can handle crisis comms without breaking a sweat.
  • Tools & craft wizard : Hootsuite / Sprout for orchestration, Canva / Adobe for polish, and writing that’s clear, compelling, and on-brand.
  • Operator energy : Proven at growing brand presence, juggling multiple priorities, and driving projects end-to-end—independently and collaboratively.
  • Field-friendly : Comfortable in a hybrid / remote setup, travel ~20% for shoots & events, and resilient with the occasional high-pressure moment.

    • Great Things about the Company

  • This company dares to be different running on a hospitality first mindset that blends service, empathy, and speed.
  • Recognized as a “Great Place to Work” certified with employee survey results and third-party accolades
  • Competitive pay and perks – Healthcare, 401k with match, PTO, recognition programs and more
  • Investment in modern technology

    • What else should you know?

    Job Title : Director of Social Media & Communications

    Direct-Hire Role

    Location – Park Ridge, IL – Must be willing to travel to different sites throughout Chicagoland as well as a some sites in the United States

    Remote role with Travel – MUST reside in the Chicagoland area

    What’s Next?

    Apply Now!

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    Director Social Media • Park Ridge, IL, United States