Marketing Manager

Leadership, Project Management, And Collaboration

Direct supervision of events and program manager and multimedia producer. Lead LBJ Marketing and Communications team project management, conducting weekly team meetings and weekly report out to the CMCO. Lead editorial oversight of LBJ website. Lead marketing and communications efforts for Executive Education and Governors Center Website, Newsletters and Digital Marketing. Lead editorial oversight of the LBJ School website ensuring content is current and aligned with LBJ brand pillars. Manage web and web-related projects from beginning to end. Conduct quarterly content audits to LBJ web sites to improve user experience. Create and edit content for email newsletters. Design and execute email marketing drip campaigns for master / bachelor degree programs, including Executive Education. Digital Advertising Identify, evaluate and recommend paid advertising strategies to boost brand visibility and drive enrollment growth. Create and execute digital campaigns and strategies to boost enrollment, web traffic and engagement for the LBJ School and Executive Education. Executive Education Support Regularly meet with and serve as lead marketing / communications contact for Executive Education and Governors Center, while overseeing marketing and promotional content creation. Assist in partnership building, sponsorship outreach and prospect list management. Support lead generation efforts to attract and nurture potential students. Measure marketing campaign performance and recommend paid strategies to drive growth. Event Support Create and execute digital campaigns and strategies to boost enrollment, web traffic and engagement for the LBJ School and Executive Education.