Associate Creative Director Job at Publicis Groupe in Firestone

Company description

Leo Burnett is a communications agency powered by its HumanKind operating system, with the belief that creativity, data and technology work together to transform human behavior and drive prosperity for clients.

Part of Publicis Communications, Leo Burnett Worldwide is one of the world's largest agency networks with 85 offices and more than 8,000 employees. The global agency works with some of the world's most valued brands including Aldi, Bank of America, Campbell's, Dunkin, Firestone, Jim Beam, Kellogg's, Nintendo, Tillamook and UnitedHealthcare among others.

To learn more about Leo Burnett Worldwide and its rich history of creating iconic brands, visit our site, Facebook page and follow us on Twitter and Instagram via @leoburnett.

Overview

Responsibility and Focus The Associate Creative Director (art) is involved in the development of creative concepts, working with all disciplines in the agency including copywriters and designers to build cohesive and effective campaigns.

Their focus is on the visual design and art direction of advertising campaigns. They ensure the visual design aligns with the overall creative direction and strategy of the campaign, and that it effectively communicates the desired message to the target audience.

As a close ally of the Creative Director, they are stepping into a managerial role to mentor team members, especially art directors and designers. In addition, they oversee the production of the visual elements of the campaign, ensuring they are executed to the highest standards.

The Associate Creative Director, Art is responsible for leading the creative work. This leadership role includes assigning teams, inspiring those teams to consistently produce exceptional concepts and final work, and working closely with account management to ensure that our clients are satisfied with the quality of our creative work.

Works with the Creative Director to address performance, workflow, and quality issues and develop long-range plans for the team.

Helps develop and review creative briefs that provide strategic insight(s) and creative inspiration.

Promote a culture of creative quality and accountability and ensure creative deliverables meet both our clients’ expectations and our own standards of excellence.

Responsibilities

Innovative & Analytical Mindset Develops and reviews creative briefs that provide strategic insight(s) and creative inspiration.

Demonstrates to clients that an understanding of their marketing challenges and is responsive to their strategic needs in proposing creative solutions.

Trains new employees on responsibilities and agency procedures, and works with current creative staff to help them achieve professional and personal goals.

Works with the upper management team to plan and pursue continuing strategic growth of agency billings and participate in new business pitch opportunities.

Develops and evaluates creative concepts, copy and art, at pre-determined points and providing direction prior to review by account management.

Sets high creative standards that lead to a body of work that creates enthusiastic customers and clients, and is consistently recognized by agency management as on strategy and unique.

Leads the creative efforts on new business assignments, as needed.

Ensures that creative presentations to the client meet the highest professional standards.

Manages the workload for assigned book of business to maximize the productivity and quality of work from the creative staff.

Imparts outdoor industry expertise and experience to the team.

Conceives and create experience design solutions that meet client objectives.

Effectively communicate creative concepts and strategies to both clients and our internal team.

Designing comps, storyboards, initial graphic concepts, and final deliverables.

Brainstorms and developing campaigns while working with clients on multiple projects at once.

Assists the Creative Director to improve the Creative group’s technical and creative performance.

Help ensure that deadlines and budgets are met.

Ideates, writes and executes original and iconic creative concepts in response to client briefs, objectives or goals.

Extends client relationships and explore new ways to deliver value.

Presents, shares and reviews creative work with Executive Creative Director / s, Account Management and Planning Leads as well as members of the Management Team.

Manages multiple projects from concept through to completion, working with both in-house resources and third-party vendors.

Collaborates effectively with Account Management, Planning and the broader creative team to develop disruptive and iconic work.

Provides leadership and professional development to department staff.

Mentors and trains team members, writes performance reviews, and allocates work.

Sets goals and KPIs for each team member, and works with them to achieve these.

Qualifications

Education and Experience Required 6+ years of agency experience with primarily an Art background.

A proven track record of conceptual creative ability and judgment.

Successful client contact experience and ability to grow business organically.

The ability to work collaboratively with account management.

Excellent presentation skills.

Successful experience in managing creatives.

The availability and commitment to work extra hours as needed to ensure client satisfaction.

Demonstrated experience in events (client / brand).

Understanding of consumer behaviours and industry trends.

Additional information

R-2172, P-2460

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