VP, PayPal Credit Analytics Leader

Role Summary / Purpose

The VP, PayPal Credit Analytics Leader will provide strategic insights and a decision management framework to drive profitable growth for the PayPal Credit and PayPal Credit Card (Mastercard) portfolios. This role will partner cross functionally to deliver actionable insights around P&L performance, channel strategy, customer behavior, value prop measurement, segmentation, forecasting, lifecycle design and measurement, and portfolio diagnostics. They will provide thought leadership to accelerate new accounts and profitable purchase volume growth.

Our Way of Working

We’re proud to offer you choice and flexibility. At Synchrony, our way of working allows you to have the option to work from home, near one of our Hubs or come into one of our offices. Occasionally you may be required to commute to our nearest office for in‑person engagement activities such as business or team meetings, training and culture events.

Essential Responsibilities

Collaborate with cross functional teams to combine product, channel, and credit strategies into a unified roadmap to deliver a unique customer experience to grow acquisition and increase customer retention

Conduct analysis of product, value prop and channel performance to uncover insights that inform critical decision‑making to drive profitable outcomes

Partner closely with the broader Marketing organization, Finance and GM to execute integrated marketing campaigns leveraging personalization and segmentation. Measure and incorporate learnings in future campaigns

Act as a trusted advisor to solve complex business problems and provide actionable recommendations based upon data driven insights

Establish a test and learn culture and provide guidance and leadership for the design, analysis and measurement phases of campaigns and large‑scale projects.

Develop rigor around managing P&L performance to improve decision making and identifying profitable opportunities

Ongoing assessment and measurement of product, channel and targeting strategies

Implement and automate data visualization tools to measure and diagnose portfolio performance that allow stakeholders to understand trajectory of KPIs to enable better forecasting and management of the portfolio

Measure total and category spend to determine financial impact on rewards and loyalty costs and targeting strategies to drive cardholder engagement

Co‑manage and mentor team of offshore analysts to ensure high quality execution and delivery of business insights to drive profitable growth

Champion the value of PayPal Credit and PayPal Credit Card, sharing its data assets to drive acquisition, account management and portfolio strategies to improve portfolio performance.

Provide strategic thought leadership and influence the internal SYF client team and PayPal Credit client team to implement profitable marketing and offer strategies rooted in analytics

Develop business case presentations and action plans to drive business strategy; including targeting recommendations, test design, cross‑sell optimization, product opportunities and cost / benefit analysis to review with client and SYF cross‑functional team

Own the analytics agenda and provide innovative leadership to evolve the analytics strategy based upon the state of the business and potential opportunities

Use data to tell a story that is actionable, backed by data and considers financial and operational implications

Partner closely with PayPal and PayPal Analytics teams to promote data share, collaborate on insights and deliver growth

Perform other duties and / or special projects as assigned

Qualifications / Requirements

Bachelor’s degree, or in lieu of degree a high school diploma and 9+ years of work experience establishing and managing marketing analytics in the financial services, credit card and / or payments industry

A minimum of 7+ years of functional work experience to include :

5+ years using statistical analysis tools

5+ years leading large‑scale analytics projects

5+ years of client facing experience

3+ years of leadership / managerial experience

Desired Characteristics

Bachelor's degree in Mathematics, Statistics, Database Marketing or Quantitative Analysis preferred.

Experience in consumer financial services, credit card payments, retail, fintech or consulting with a consumer data analytics focus.

Advanced degree in a quantitative field or MBA with Systems and Marketing specialization strongly preferred

3+ years of leadership / managerial experience within the financial services or credit card payments

3+ years of project management skills and experience

Demonstrated ability to manage remotely located teams in India and the US

Credit card marketing / analytics experience

Proven hands‑on experience utilizing SAS or SQL data mining skills as well as open‑source tools such as R and Python.

Advanced development of dashboards and data visualization tools such as Tableau or Birst

Strong understanding of targeting and segmentation, retail analytic tools and advanced skills using Excel and PowerPoint strongly preferred

Digital marketing analytics experience

Experience using open‑source software tools in a CRM setting

Demonstrated success leading a team with proven track record of delivering results

Ability to develop executable strategies, articulate a clear vision, and deliver results

Strong marketing, creative and analytical skills

Ability to influence senior corporate decision makers

Excellent communication skills both written and verbal

Ability to innovate and find creative solutions to meeting business goals

Proven ability to work independently yet as key member and contributor to a broader team

Grade / Level

13

Salary Range

The salary range for this position is

155,000.00 - 260,000.00

USD Annual and is eligible for an annual bonus based on individual and company performance.

Eligibility Requirements

You must be 18 years or older

You must have a high school diploma or equivalent

You must be willing to take a drug test, submit to a background investigation and submit fingerprints as part of the onboarding process

You must be able to satisfy the requirements of Section 19 of the Federal Deposit Insurance Act.

New hires (Level 4-7) must have 9 months of continuous service with the company before they are eligible to post on other roles. Once this new hire time in position requirement is met, the associate will have a minimum 6 months’ time in position before they can post for future non‑exempt roles. Employees, level 8 or greater, must have at least 18 months’ time in position before they can post. All internal employees must consistently meet performance expectations and have approval from your manager to post (or the approval of your manager and HR if you don’t meet the time in position or performance expectations).

Legal Authorization to Work in the U.S.

Legal authorization to work in the U.S. is required. We will not sponsor individuals for employment visas, now or in the future, for this job opening. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Our Commitment

When you join us, you’ll be part of an inclusive culture where your individual skills, experience, and voice are not only heard – but valued. Together, we’re building a future where we can all belong, connect, and turn ideals into action. More than 50% of our workforce is engaged in our Employee Resource Groups (ERGs), where community and passion intersect to offer a safe space to learn and grow.

Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

If you need special accommodations, please call our Career Support Line so that we can discuss your specific situation. We can be reached at 1-866-301-5627. Representatives are available from 8am – 5pm Monday to Friday, Central Standard Time

Job Family Group

Data Analytics

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