CRM Architect

Job Summary / Overview

The CRM Architect / Manager provides strategic leadership in customer relationship management, initially focusing on architecting and optimizing Salesforce systems and processes. As the role evolves, responsibilities will expand to include team leadership, governance, and broader CRM program management. This blended position is ideal for candidates seeking to grow from a hands-on technical architect into a strategic manager, driving CRM strategy, adoption, and continuous improvement across the organization.

Essential Duties and Responsibilities

Architectural Responsibilities

• Lead CRM system design, architecture, and roadmap development in collaboration with IS, marketing, sales, and customer service teams.
• Implement and maintain Salesforce configuration changes, including Flows, assignment rules, approval processes, fields, page layouts, record types, apps, actions, and dashboards.
• Design and develop custom applications using Apex, Lightning Web Components, and Visualforce.
• Manage integrations with third-party applications and external systems (e.g., ETL / iPaaS tools, AppExchange apps).
• Conduct proactive system maintenance including release updates, health checks, and sandbox management.
• Oversee data quality initiatives, including imports, deduplication, and automation of data processes.
• Serve as the company's primary point of contact for our CRM vendor (Salesforce).
• Support marketing automation efforts (e.g., Pardot) and leverage CRM data for targeted campaigns.

Managerial Responsibilities

Knowledge, Skills, Competencies, and Abilities

Required Qualifications

About Columbus McKinnon :

Columbus McKinnon is a leading worldwide designer, manufacturer and marketer of intelligent motion solutions that move the world forward and improve lives by efficiently and ergonomically moving, lifting, positioning and securing materials. Key products include hoists, crane components, precision conveyor systems, rigging tools, light rail workstations and digital power and motion control systems. We are focused on commercial and industrial applications that require the safety and quality provided by our superior design and engineering know-how. Columbus McKinnon is a publicly traded company that has been in business for almost 150 years - proud of our heritage, where we come from, and where we're going. As Columbus McKinnon grows globally, so does our need for driven and inspired employees. Join our winning team!

Columbus McKinnon Corporation promotes a diverse and inclusive workforce and is an Equal Opportunity Employer that does not discriminate against employees or applicants for employment on the basis of race, color, national origin, ancestry, age, religion, sex, gender, gender identity, gender expression, sexual orientation, physical or mental disability, medical condition, genetic information, military or veteran status, marital status, or any other Federal or State legally-protected classes. We also value the safety of all associates and work hard to maintain a Drug Free Workplace.

Nearest Major Market : Charlotte