Marketing Operations Manager, Campaigns

Marketing Operations Manager, Campaigns

Figma is growing our team of passionate creatives and builders on a mission to make design accessible to all. Figma's platform helps teams bring ideas to lifewhether you're brainstorming, creating a prototype, translating designs into code, or iterating with AI. From idea to product, Figma empowers teams to streamline workflows, move faster, and work together in real time from anywhere in the world. If you're excited to shape the future of design and collaboration, join us!

We're looking for someone to join the Marketing Operations team to own and optimize the systems, processes, and data behind revenue-generating marketing campaigns at Figma. This role is essential for ensuring accurate lead capture, scoring, tracking, and reporting across all Figma demand generation channels such as Events, Webinars, Paid Marketing, and Content. You'll work closely with Demand Gen, Field Marketing, Paid Marketing, Product Marketing, and Sales to ensure seamless campaign execution, reliable data flow, and clear attribution, while sharing insights that inform strategy and drive continuous improvement. If you're passionate about operational excellence and thrive on solving complex challenges, we'd love to hear from you.

This is a full time role that can be held from one of our US hubs or remotely in the United States.

What You'll Do At Figma :

Build and maintain campaign tracking infrastructure in SFDC, including campaign objects and UTM tagging to ensure reliable tracking across key channels [Events, Webinars, Conferences, Paid Media, Email, and Content Syndication]

Ensure accurate lead capture by maintaining integrations between our marketing tooling and Salesforce and ensure leads are properly enriched, segmented, and routed to Sales with accurate attribution and clear SLAs, and that follow-up by Sales is timely and aligned with engagement expectations

Report on campaign performance across channels, including MQLs, funnel conversion, and ROI; collaborate with Marketing and Sales to share insights and improve lead workflows, data quality, and campaign impact

Support the evolution of our lead scoring model ensuring the best quality and highest intent leads are handed off to Sales

Partner with the Lifecycle team to create scalable nurture flows and self-serve experiences for leads that are not qualified or ready to engage with Sales

Partner with Marketing and Sales to build, refine, and scale automated Outreach messaging campaigns that increase engagement and drive measurable pipeline impact

Continuously improve processes and systems to enable scale, efficiency, and data accuracy across marketing operations

We'd Love To Hear From You If You Have :

4+ years of experience within marketing operations within a B2B software company

Experience working with marketing technology platforms such as Salesforce, Splash, Zuddle, Customer.io, Madkudu, Zapier, Sanity

Strong understanding of the lead lifecycle, funnel metrics, and campaign attribution

Analytical thinking with the ability to turn data into actionable insights and recommendations

A bias for action and comfort working in a fast-paced, evolving environment

While It's Not Required, It's An Added Plus If You Also Have :

Familiarity with analytics tools (e.g., Looker, Tableau) and a working knowledge of SQL

Experience using AI tools to enhance campaign creation, personalization, or performance

At Figma, one of our values is Grow as you go. We believe in hiring smart, curious people who are excited to learn and develop their skills. If you're excited about this role but your past experience doesn't align perfectly with the points outlined in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Annual Base Salary Range (SF / NY Hub) : $102,000 - $238,000 USD

Figma offers equity to employees, as well a competitive package of additional benefits, including health, dental & vision, retirement with company contribution, parental leave & reproductive or family planning support, mental health & wellness benefits, generous PTO, company recharge days, a learning & development stipend, a work from home stipend, and cell phone reimbursement. Figma also offers sales incentive pay for most sales roles and an annual bonus plan for eligible non-sales roles. Figma's compensation and benefits are subject to change and may be modified in the future.

Figma is an equal opportunity workplace - we are dedicated to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity / expression, veteran status, or any other characteristic protected by law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

We will work to ensure individuals with disabilities are provided reasonable accommodation to apply for a role, participate in the interview process, perform essential job functions, and receive other benefits and privileges of employment. If you require accommodation, please reach out to accommodations-ext@figma.com. These modifications enable an individual with a disability to have an equal opportunity not only to get a job, but successfully perform their job tasks to the same extent as people without disabilities.

Holding interviews in an accessible location

Enabling closed captioning on video conferencing

Ensuring all written communication be compatible with screen readers

Changing the mode or format of interviews

To ensure the integrity of our hiring process and facilitate a more personal connection, we require all candidates keep their cameras on during video interviews. Additionally, if hired you will be required to attend in person onboarding.

By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Figma's Candidate Privacy Notice.