VP of Admissions

Job Description

Vice President of Admissions

Main Campus | Full-Time | Executive Level

Transform Lives. Lead with Purpose.

Hallmark University is seeking a strategic and mission-driven Vice President of Admissions to lead our Admissions & Recruitment department. This executive role is central to driving enrollment growth, fostering community engagement, and ensuring compliance with institutional and regulatory standards—all while supporting our mission of transforming lives through superior skills, knowledge, and character.

Key Responsibilities :

• Design and execute a comprehensive admissions and recruitment strategy aligned with Hallmark’s Institutional Strategic Goals, especially Growth (IG2) and Community Engagement & Awareness (IG5).
• Provide direct leadership to the Director of Recruitment, Associate Director of Admissions, Enrollment Operations Manager, and all Enrollment Advisors.
• Ensure full compliance with admissions policies, procedures, and criteria as outlined in the Hallmark University Catalog.
• Develop and manage enrollment forecasting and lead conversion strategies to meet enrollment and revenue goals.
• Oversee the entire recruitment pipeline, including outreach, lead management, interviews, admissions committee operations, and enrollment agreements.
• Drive innovation in recruitment marketing and outreach, including partnerships with school districts, articulation agreements, businesses, and military / veteran initiatives.
• Collaborate with Academic Affairs, Student Services, and Marketing to ensure a seamless student journey from inquiry to enrollment.
• Establish performance metrics, dashboards, and accountability systems for enrollment advisors and operations staff.
• Lead professional development, training, and coaching for admissions personnel to enhance service quality, compliance, and performance.
• Monitor industry trends, competitor practices, and demographic shifts to continuously refine admissions strategies.
• Ensure recruitment practices reflect Hallmark’s mission, values, and character education model.
• Conduct regular leadership and team meetings to align goals, processes, and staff engagement.
• Participate in institutional planning, accreditation reviews, and compliance reporting related to admissions and enrollment.
• Promote diversity in student recruitment and ensure equitable access to all programs.
• Actively practice and promote Hallmark’s Core Values, Mission, and Vision.

What You Bring :

Why Hallmark University?

Join a forward-thinking institution where innovation, character, and community are at the heart of everything we do. As Vice President of Admissions, you’ll play a vital role in shaping the future of our student body and contributing to the university’s long-term success.